Peyton Manning goes Rocky Top shelf with Tennessee bourbon whiskey at $200 a bottle

Sporting News

For Tennesseans who need their spirits raised by Peyton Manning again, he's there for them by helping to raise a spirit.

Manning is the headline big-name investor in a new high-end Tennessee-made bourbon whiskey which will be available for purchase exclusively in the Volunteer State starting next Tuesday. For $200 a bottle, one can put Sweetens Cove — named after a beloved golf course in South Pittsburg, Tenn. — on his or her (Rocky) top shelf.

Manning's recently retired brother Eli is also financially backing the Nashville-based product, which will be available for purchase at first online at 9 a.m. May 26 before being distributed throughout the state. CBS broadcaster Jim Nantz, retired tennis champion Andy Roddick and singer-songwriter Drew Holcomb are among the other investors.

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According to the Tenneseean, Sweetens Cove Tennessee Bourbon Whiskey will eventually make its way to nearby states, although in limited supply. Before any bottles are sold to the public, however, Manning and company are trying to reserve 20 bottles from the first barrel to donate to charities, including those focused on COVID-19 relief.

Manning has shown a magic touch off the field with his business and commercial ventures, from Papa John's franchisee to DirecTV (with Eli) and Nationwide pitchman. He's also getting more attention for his golf game, as he's teeing off with Tiger Woods against Tom Brady and Phil Mickelson in "The Match: Champions For Chairty" on Sunday, making it a very busy Memorial Day weekend.

In addition to getting the chance to team up with Eli, Manning and Nantz are also great friends tied together by football and golf. Taking it to the next level by marketing Kentucky-style bourbon in Tennessee also seems like it's overdue on Peyton's resume.

Early indication is that Sweetens Cove, with its master distiller status, is more sweet nectar than just another celebrity-supported liquor venture. When it comes to Peyton Manning and Tennessee, he always volunteers to bring his best.

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