Football kit reveals are often shrouded in secrecy for fear of a club's new strip being leaked ahead of schedule.
Despite clubs' best attempts, however, leaks usually occur - via social media - after warehouse workers or in-the-know fans get their hands on kits before official launch events.
Juventus, though, will be furious to know that one of their very own first-team players - and one who isn't even a permanent member of their set-up under Max Allegri - has jumped the gun and seemingly leaked the 2017/18 home strip before it's revealed:
Juan Cuadrado has tweeted Juventus' new shirt with new club crest for next season. Someone's in trouble. pic.twitter.com/kCZehAdlJY— Football__Tweet (@Football__Tweet) April 27, 2017
Juan Cuadrado, look away now. The on-loan Chelsea ace took to Twitter to reveal the club's new home strip - manufactured by Adidas - complete with the club's newly designed crest adorning it to prove that it is, in fact, legit.
The Colombian winger quickly deleted his tweet, but not before - as per usual - plenty of screengrabs were acquired by his followers and re-posted on the social media giant. Oops.
Someone is in line for a stern telling off from Juve's marketing department, we feel...
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