Just in time for spooky season, a Bill Gates-backed company has launched AI-driven Pix as “the world’s first personal entertainment companion.”
Pix hails from Likewise, which launched in 2018 and combines real-time personal preference data with AI tech to allow users to curate entertainment recommendations. It has more than 6 million registered users, which has created a data set of 600 million preferences. Pix pulls from those consumer datapoints and uses OpenAI tech to form its responses.
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Users can ask Pix for recommendations or to answer questions via text message, email, mobile app, or its website. It can’t summarize a movie or book, by design, but when it comes to finding content to stream there aren’t many limitations.
The home page currently offers a Halloween-related suggested prompt: “Send me some scary movies on Prime or Hulu. No slashers please.” It gives 10 recommendations with a one-sentence description, including Totally Killer, Nope, Prey, Renfield and M3GAN.
After several searches ranging from “PG-13 Halloween movies” to “best horror films of all time,” it created a personalized list that includes a star rating and the number of streaming options available.
Each title page has IMDB and Rotten Tomatoes scores as well as a way to track whether you want to watch or have already watched something and the ability to leave a rating and review. There are direct links to the title on multiple streamers. The Babadook, for example, is available through 10 platforms, according to Pix.
Since its Oct. 5 launch, more than half of the Pix queries have been for TV series and movies, a third for books and the rest for podcasts and other content.
One of the features allows users to ask for titles that are similar to other things they like. According to Pix, the most queried series include Stranger Things, Breaking Bad, Ted Lasso, Sex Education and Succession, while Interstellar, The Matrix, Inception, Blade Runner and Get Out are among the top searched films.
In its launch announcement, Likewise CEO Ian Morris said the platform isn’t just another chatbot and “personal companions like Pix will soon make AI practical for each of us, every day.”
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