'Powerful' BCCI's control on Tendulkar images 'final shadow' over Little Master's legacy


Sydney, Nov 14 (ANI): The powerful Indian cricket board's control on the distribution of batting maestro Sachin Tendulkar's images has cast a pall on the Little Master's glorious exit from the game, said the Australian media.

The iconic picture, of the hero opening his arms in thanks to his home-town crowd, will not be seen in newspapers as his image is a part of the commercial property of his employer, the Board of Control for Cricket in India (BCCI), and they would be taken and distributed under the BCCI's strict and exclusionary auspices.

According to the Sydney Morning Herald, along with the photographs, Tendulkar's eyewitness radio, print reports and television footage, which will be available to paying subscribers in Australia, will be accompanied by BCCI.

The report mentioned that although the BCCI does not actually produce its television broadcasts, it acts as a policeman to protect its broadcast partner after selling the broadcast rights for astronomical sums, maintaining a post-colonial rhetoric of controlling the game.

This will be the final shadow over Tendulkar's legacy: that his last match will be something of a phantom event, visible only to the BCCI's corporate customers and shaped by their selected spin merchants, the report added. (ANI)

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so that everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Win cash in one day fantasy football contests. Join now!

    Learn how to play

    Contest Entries Entry Fee Prizes Starts (EDT)
    Premier League Cup Round 3 [£1.5K Free] 29062/500000 Free £1500 Saturday 10:00 AM Enter
    Premier League £1,500 Saturday 23/335 £5 £1500 Saturday 10:00 AM Enter
    Premier League £500 Saturday 4/55 £10 £500 Saturday 10:00 AM Enter