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Premier League figures show Man United can't compete with Liverpool as Man City truth clear

Alexis Mac Allister of Liverpool celebrates
-Credit: (Image: John Powell/Liverpool FC via Getty Images)


Whilst Liverpool were unable to reclaim top spot on the Premier League field of play, they have seen-off their rivals in another crucial way over the course of the 2023/24 campaign.

The fairytale send-off for Jurgen Klopp with the league title was not to be, though it was still a highly-emotional, sad yet joyous day for all concerned. Those who were unable to witness events on that final day of the season - or any other game for that matter - in the flesh likely do so through social media, and in doing so have helped the Reds become the most-engaged Premier League side on social media last season.

Liverpool posted a 39 percent increase of engagements across all online platforms, rising to 1.5 billion. The statistics collected by Blinkfire Analytics also show the club's post to have gathered 11.9 billion views in total.

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With 186 million followers on all channels, Instagram is the club's most popular platform whilst it was only last week the Reds were able to celebrate an honour no other top-flight club can match - achieving 10 million subscribers on YouTube, the award for which is the coveted 'Diamond Play Button' trophy.

Speaking on leading big rivals such as Manchester United and Manchester City in this sphere, senior vice-president of digital Drew Crisp told the club: "Another incredible digital milestone to hit this season, cementing our position as digital leaders and innovators.

"Social media is non-stop, and to achieve that level of engagement across our follower base shows the quality of our content and impact of our reach throughout the season.

"Our strategy focus has been to push engagement across each platform and follower growth in a highly competitive space. It takes a huge team effort to continue to create original, engaging content that resonates with our global fanbase and suits each individual channel. This season we’ve also had two new channels introduced with Threads and WhatsApp channels.

"It’s no easy feat to reach this level of engagement and I’m very proud of the tireless work from our digital team this season."

This follows on from Liverpool being named as the most-watched club globally - beating even Real Madrid and Barcelona - as they amassed 415 million viewers of matches in domestic competition between August and March.

This was reflected on the final day of the campaign when Sky Sports' viewing figures showed a 70 percent higher UK TV average audience and 44 percent more YouTube views for Klopp's farewell compared to Man City's title celebrations.