The idea of "any given Sunday" is what makes the NFL so compelling.
Any one team can beat another, and that means at this stage of the season, with the first snap still to be taken, every team can have Super Bowl aspirations.
The Cincinnati Bengals, for example, may have been slightly surprising contenders in 2021, but there remain some teams whose title hopes are so remote as to be non-existent.
For some, this is because they have missed their shot at glory in recent years; for others, the plan is to challenge in seasons to come.
So, this leads us to draw up a preseason tier system, ranking all 32 teams by their Super Bowl windows with the help of Stats Perform AI predictions...
This is unlikely to be a season to remember for the teams grouped in this category, for a variety of reasons.
The Houston Texans won the AFC South in 2018 and 2019, but the Deshaun Watson saga and two down years have them looking at a rebuild, with the data forecasting just 4.8 wins this year. That at least ranks them ahead of the Atlanta Falcons (3.6 projected wins) and the New York Giants (4.2), while the Texans did gain draft assets in the Watson trade.
The Chicago Bears are the fourth and final team projected to earn fewer than six wins (4.9), with second-year quarterback Justin Fields receiving little help on offense and playing behind an offensive line ranked 31st in pass protection.
Meanwhile, the Washington Commanders rank 31st in terms of skill players – better only than the Falcons – with faith in Carson Wentz long since having diminished. In Baker Mayfield and Sam Darnold, the Carolina Panthers have two high-draft-pick QBs unlikely to trouble the postseason. The New York Jets are in a similar boat, even if Zach Wilson is still young.
The Detroit Lions might argue they do not deserve to keep such company after a 3-3 finish to last season, but nobody could seriously argue they are title contenders.
If that first group was a mixed bag, so too is the second.
Anyone who has paid any attention to the New England Patriots' preseason would suggest they are very fortunate to be given any hope of success in the near future, but they finished with 10 wins in 2021 – even if that number is projected to shrink to 7.7. Despite a trade for Tyreek Hill, that still ranks the Patriots comfortably ahead of the Miami Dolphins (7.0), although the losing team in their Week 1 meeting will face a long slog of a season.
At the other end of the spectrum, the Philadelphia Eagles are forecast to have 11.9 wins – the second-most in the NFL – after a very strong offseason. But Jalen Hurts, for now, is unproven in the postseason, so Philly fans may have to stay patient.
The San Francisco 49ers are even younger at QB after promoting Trey Lance to a starting role, which explains why the prediction model looks so unfavourably on a team many consider contenders right now. Just 7.1 projected wins speaks to the potentially low floor Lance brings.
NFC West rivals the Arizona Cardinals have to be considered among this group of future hopefuls, with Kyler Murray hugely talented and now committed long term but frustratingly inconsistent, while the Jacksonville Jaguars will hope Trevor Lawrence can follow in the footsteps of the Bengals' Joe Burrow – the number one pick the year before him.
The Los Angeles Chargers, with 9.8 projected wins, have Justin Herbert to lead their charge, while the Cleveland Browns might have been contenders already if not for Watson's suspension, which is enough to limit them to a still strong 9.3-win forecast.
In their prime
The Chargers may have Herbert, but they also have three division rivals who intend to win and intend to win now. Indeed, all four AFC West teams rank in the top half of the league in terms of projected wins, with the Chargers second – behind the Kansas City Chiefs (11.5) and just ahead of the Denver Broncos (9.7) and the Las Vegas Raiders (9.2).
The Chiefs lead the AFC in this regard, although their playoff win over the Buffalo Bills last season came down to a coin flip, and the two are set to be similarly tough to separate this year. Buffalo are down for 11.1 wins.
The two teams coming off a Super Bowl run are of course prominent among the contenders, even if the model has far greater optimism for a Los Angeles Rams repeat than for another Bengals charge. The Rams are backed for a league-leading 12.4 wins and given a 15.3 per cent shot at defending their title, while the Bengals are actually projected to dip below .500 with 8.2 wins.
The Bengals' route to the Super Bowl will be complicated not just by the AFC West and the Bills but also by any return to form for the fit-again Lamar Jackson's Baltimore Ravens, who are counted among nine teams on course for 10 or more wins (10.4).
Also in that group are NFC pair the Dallas Cowboys (11.0) and the Minnesota Vikings (10.9), who may not even be the best teams in their divisions but might be nearing a point when they must seriously challenge or start again, which brings us to...
Last chance saloon
As long as Tom Brady and Aaron Rodgers are the QBs for the Tampa Bay Buccaneers and the Green Bay Packers, those teams are in with a chance. The question is how long that will remain the case.
Brady is 45, briefly retired this offseason and then missed a chunk of the preseason. Rodgers is 38, has repeatedly been linked with a move away from Green Bay and lost top target Davante Adams ahead of the new season. Still, the Buccaneers rank eighth for projected wins (10.7), with the Packers up in third (11.5).
They are not the only ageing teams in the NFL, however.
The Indianapolis Colts hope they have upgraded in moving from Wentz to Matt Ryan, yet the former MVP is now 37 and last played in the postseason in 2017 – when Wentz's Eagles took the title.
Tennessee Titans QB Ryan Tannehill is a little younger at 34, but of greater concern would be Derrick Henry's durability after the injury that limited to eight games last regular season. The Titans need to make the most of any seasons they have left of the superstar running back going at full tilt.
Missed their chance
Russell Wilson, Ben Roethlisberger and Drew Brees won Super Bowls with the Seattle Seahawks, the Pittsburgh Steelers and the New Orleans Saints respectively, but with all three having now moved on, it is difficult to see those teams plotting a path to the title.
For the Seahawks and the Steelers, this will be their first year without their stalwart QBs, even if things had already gone stale in 2021. Wilson dipped below the .500 mark for a season for the first time in his career, while Pittsburgh were attempting to stay competitive in spite of Roethlisberger rather than because of him.
Still, with both gone – Wilson to Denver and Roethlisberger to retirement – there is a void under center that has not been suitably filled. Seattle also rank 32nd in pass protection, likely leaving Geno Smith hopelessly exposed.
The Saints have had another 12 months to come to terms with Brees' exit, albeit they spent it juggling Jameis Winston, Trevor Siemian and Taysom Hill at QB. Winston's season-ending injury doomed the Saints' hopes of contention last year, and New Orleans' outlook for 9.5 wins with the entertaining but erratic former number one pick is at least far more positive than that of the Seahawks (6.2) or the Steelers (7.0).
Regardless, each of these three teams have provided an example in how not to do succession planning. They all could have won additional honours with their departed veterans and now face long waits for further title tilts.