Ramayan top show, Kanika Kapoor most-searched amid lockdown

·6-min read
  • Top searches all related to COVID-19, coronavirus

  • Ramayan is top lockdown entertainment

  • Kanika Kapoor’s ‘social non-distancing’ misstep makes her top-searched celeb

  • Amitabh Bachchan most searched male celeb

  • Ramayan most searched TV show

New Delhi: A lot can change in a month. Indian users’s online search priorities changed drastically through the COVID-19 lockdown with the coronavirus-related searches rising by a whopping 427%.

Yahoo’s ‘Search in the Lockdown’ chronicles what’s most important for online users in India. It is a combination of trends based on users’ daily search habits during the lockdown and editorial selection of what users read, recommended and shared most on Yahoo India.

Top searches: COVID-19 is top of mind

Before COVID-19 began to rule search activity, the top search keywords online (for news) included 'Delhi election results,' 'Delhi riots / Delhi violence' and ‘JNU violence’.

The top searched keywords (people) included (US President) ‘Donald Trump’, (Delhi CM) ‘Arvind Kejriwal’ and (politician) ‘Jyotiraditya Scindia’.

Through the lockdown, Novel Coronavirus related searches rose by a whopping 427%. The top 5 COVID-19 keywords were ‘COVID-19 updates’, ‘symptoms of COVID-19’, ‘COVID-19 treatment’, ‘COVID-19 death toll’ and 'Live COVID-19 tracker.'

Top searches related to the Novel Coronavirus include 'lockdown in India,' 'vaccine for coronavirus,' 'social distancing' -- a new term for most Indians, and Hydroxychloroquine for coronavirus -- the anti-malarial drug that India is a leading producer of, described by US President Donald Trump as “one of the biggest game changers in the history of medicine” and a possible treatment for COVID-19.

Most Searched Female: Kanika Kapoor bests Priyanka Chopra

In pre-lockdown India, social media favorite Priyanka Chopra was the Most Searched Female Celebrity online. She was joined at No. 2 and No. 3 by regulars on this list Katrina Kaif and Deepika Padukone, respectively.

That changed when singer Kanika Kapoor pipped these superstars to take the top spot on the list after she tested positive for COVID-19. The UP police booked the singer for negligence for attending three social gatherings in Lucknow after being instructed by the authorities to self-isolate.

Kanika Kapoor -- known for her hits Babydoll and Chittiyaan Kalaiyaan -- wasn’t just the Most Searched Female Celebrity, she was the Most Searched Celebrity among both male and female celebs in the country through the lockdown.

During the lockdown, Priyanka Chopra slipped to No.2, with Disha Patani, Deepika Padukone and Sara Ali Khan making up the Top 5 Most Searched Female Celebrities.

Ramayan was the most searched TV show post-lockdown, as compared to Bigg Boss which ruled the roost before the coronavirus pandemic.

Most Searched Male Celebrity: Amitabh Bachchan rules

Rajinikanth (after Darbar), Salman Khan and Aamir Khan were ruling the Most Searched Male Celebrity category before the lockdown was announced.

Post-lockdown, superstars Amitabh Bachchan and Rajinikanth, active voices urging fans to stay safe through this period (and with some controversial tweets) took the No. 1 and No. 2 spots on the list of Most Searched Male Celebs, with Salman Khan in spot 3.

Actors Akshay Kumar and Tiger Shroff rounded off the Top 5 Most Searched Male Celebs through the lockdown.

Top Entertainment Searches: The Resurgence of Ramayan

It was entertainment as usual pre-lockdown, with netizens in India searching for Big Boss, Drive, Tanhaji, Housefull 4 and Good Newwz as their top entertainment searches.

After the lockdown, Ramayan broke through overnight to become the top entertainment search after it was re-telecast on Doordarshan -- a demand that sprung up on social media.

Top 5 searches for OTT services:

  1. Amazon Prime Video

  2. Netflix

  3. Hotstar

  4. Voot

  5. Zee5

Scramble for WFH productivity tools online

Indians who moved to working and learning from home virtually overnight, searched for a whole new category of products and tools to stay productive.

The following were the ‘Top 5 Most Searched Tools for Team Communication,’ that enabled students to learn and professionals to work together remotely through the lockdown:

  1. Zoom

  2. Skype

  3. Google Hangouts

  4. Microsoft Teams

  5. GoToMeeting

Top recipe searches: Dalgona Coffee craze hits India too

With restaurants shut and food delivery services interrupted, Indians searched online for ways to make their meals more interesting.

Dalgona Coffee was trending across the world after going viral on social media and India was no exception. The recipe for this frothy caffeine cup rose to No. 1 on the list of Top Recipe Searches during the lockdown.

Top questions Indians sought answers to online during the lockdown

  • What is COVID-19?

  • How long does coronavirus live on surfaces?

  • How to make a mask at home?

  • Is there any vaccine for Coronavirus?

  • Is there a cure for Coronavirus?

  • Does Coronavirus spread through air?

  • What happens to Coronavirus patients in quarantine?

  • What is the treatment for Coronavirus?

  • What is the difference between n95 and n99 pollution mask?

  • How does Coronavirus spread?

  • How to prevent Coronavirus?

  • How many people (have) died from coronavirus?

  • How many children have got COVID-19?

  • How to contribute to PM's corona fund?

Top 5 Search Keywords On COVID-19

  1. COVID-19 updates

  2. Symptoms of COVID-19

  3. COVID-19 treatment

  4. COVID-19 death toll

  5. Live COVID-19 tracker

Top searches related to coronavirus

  1. Coronavirus updates

  2. Coronavirus latest news

  3. Symptoms of coronavirus

  4. Coronavirus treatment

  5. Social distancing

  6. Lockdown in India

  7. Lockdown extension

  8. Coronavirus Worldometer

  9. Vaccine for coronavirus

  10. Hydroxychloroquine for coronavirus

Pre-lockdown: Top 5 searched ———
male celebs

Post-lockdown: Top 5 searched
male celebs

1. Rajinikanth

1. Amitabh Bachchan

2. Salman Khan

2. Rajinikanth

3. Aamir Khan

3. Salman Khan

4. Sunny Hindustani

4. Akshay Kumar

5. Anil Kapoor

5. Tiger Shroff

Pre-lockdown: Top 5 searched ———
female celebs

Post-lockdown: Top 5 searched
female celebs

1. Priyanka Chopra

1. Kanika Kapoor

2. Katrina Kaif

2. Priyanka Chopra

3. Deepika Padukone

3. Disha Patani

4. Kangana Ranaut

4. Deepika Padukone

5. Neha Kakkar

5. Sara Ali Khan

Pre-lockdown: Top 5 searched ———

Post-lockdown: Top 5 searched

1. Priyanka Chopra

1. Kanika Kapoor

2. Katrina Kaif

2. Priyanka Chopra

3. Rajinikanth

3. Amitabh Bachchan

4. Salman Khan

4. Rajinikanth

5. Deepika Padukone

5. Disha Patani

Pre-lockdown: Top 5 movies ———
& TV shows

Post-lockdown: Top 5 movies
& TV shows

1. BiggBoss

1. Ramayan

2. Drive

2. Good Newwz

3. Tanhaji: The Unsung Warrior

3. Tanhaji

4. Housefull 4

4. Bigg Boss

5. Good Newwz

5. Contagion

Top 10 searches for OTT services during lockdown

Searches for OTT services rose by 59% during the lockdown

  1. Amazon Prime Video

  2. Netflix

  3. Hotstar

  4. Voot

  5. Zee5

  6. SonyLiv

  7. Hoichoi

  8. AltBalaji

  9. Viu

  10. Eros Now

WFH productivity: Top 5 most searched tools for team communication

  1. Zoom

  2. Skype

  3. Google Hangouts

  4. Microsoft Teams

  5. GoToMeeting

Top 10 recipe searches

  1. Dalgona coffee recipe

  2. Cake recipes

  3. Paneer recipes

  4. Samosa recipes

  5. Chicken recipes

  6. Sambar recipes

  7. Pav Bhaji recipes

  8. Rajma recipes

  9. Breakfast recipes

  10. Dal makhni recipes