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Rangers agree most lucrative front-of-shirt deal in Ibrox club's history

Unibet will remain as Rangers' front-of-shirt sponsor
-Credit: (Image: PA)


Rangers have agreed a club record-breaking shirt sponsorship deal after extending their partnership with Kindred Group.

It was announced today that the betting company's brand Unibet will continue to adorn the club's first-team strips, while 32Red continue to support the club as training and warm up kit sponsor. It's understood the new agreement is the most lucrative front-of-shirt deal in the Ibrox club's history with increased revenue being injected into the club's coffers from next season onwards. The continuation of the ten-year partnership means it's one of the longest-running of its kind in British football.

Rangers Chief Commercial Officer Karim Virani said: "Everyone at the club is absolutely delighted to extend our longstanding partnership with the Kindred Group. This partnership is the longest running of its kind in British football – and has helped the club enormously over the duration of the deal.

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"Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative. The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow."

Kindred Group's General UK Manager Sam Mead added: "Kindred’s partnership with Rangers is British football’s longest running and one of the most impactful. Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.

"We join the supporters in wishing the team the very best in the ongoing season – together, we hope we can make it another successful one. We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously.

"That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership."