JAMES BISGROVE reckons the SPFL are failing to cash in on the Old Firm brand as he targeted Champions League football to take Rangers to the next level off the park.
The Ibrox commercial director has overseen a significant rise in revenue in recent years as the champions have made strides forward in a financial sense and clinched their first league title in a decade.
Rangers remain in dispute with the SPFL regarding their long-term sponsorship deal with cinch and Stewart Robertson has been critical of the way in which the League have sold and promoted our game.
Robertson accused the Hampden board of underselling the Premiership product earlier this term and Bisgrove - speaking to Four Lads Had A Dream - believes Rangers need to secure Champions League football to truly reap their financial rewards.
He said: "I’m pleased with the progress we’ve made and are making every day, but I think the best is yet to come and, in some areas, we’re only scratching the surface.
"We’ve had incredible support from the RIFC board and our investor group and this provides us brilliant stability and a strong foundation from which to build.
"Being frank, we can’t rely on the Premier League broadcast funding that similar UK clubs of our size enjoy south of the border, so we need to be competitive in other ways.
"As our Managing Director, Stewart Robertson, has outlined before on the record, we’re concerned about the broadcast revenues generated via the SPFL and especially when you look at the values of the Old Firm matches in the context of the huge profile of these fixtures, and the global audiences they attract.
"In the short to mid-term, we want to ensure we reach our revenue targets and transform the Ibrox match day experience, with the opening of New Edmiston House.
"Qualifying for the UEFA Champions League, if and when we get there, will return Rangers to the pinnacle of European football and that’s where I believe a club of our stature belongs.
"This will accelerate our ability to deliver on our club objectives and position the Club closer to the ‘Tier 1’ within the European elite."