Once not a big deal, football kits are now more important than ever. Football is now fashion, and the latest released football kits for the 2022-23 season tell us how the big clubs and their suppliers are planning on breaking new ground.
Yes, it’s ultimately all about making money (as is the way with everything in football and society nowadays), but you have to admit that seeing your club turn out in a clean-looking shirt is better than watching them struggle away in something that makes your eyes water.
So we’ve gone through and gathered all the leaked and official kits we could find to bring you an idea of what your team will be looking like next campaign, rating them based on how good they look.
Because at the end of the day the league table isn’t decided on points, it’s decided on how good your kits look. Or at least it probably should be.
Adidas have been kind to Arsenal. The home kits have been clean and stylish and the away and third kits have often been fresh and exciting.
2019-20’s bruised banana 2.0 is a testament to that, but next season seems to be a lot more basic.
We’ll get to the home kit, but let’s first look at the stunning third kit. Light pink, with a faint background of the little symbols that once adorned the old Arsenal badge like snow. Ohhhh yes.
The home kit is out officially and… it’s fine? The collar is nice but Addidas have ‘templated’ a lot of their kits this year and so loads of teams have a similar one. The announcement video is once again fire, however.
A Premier League players bowls tournament, anyone?
The Arsenal x @adidasfootball 22/23 home kit
Giving a little back to north London
£5 from every new home shirt you buy through Arsenal Direct goes to The Arsenal Foundation
— Arsenal (@Arsenal) May 19, 2022
A takeover has finally happened for Chelsea, but if it hadn’t Chelsea fans wouldn’t have been able to buy their new kit.
But to be honest, who would want to? All three aren’t exactly lookers. A weird cream-beige choice for the third, an incredibly uninspiring home, and… well the less said about the away the better.
The home kit will have a slight pattern on it, likely identical to Liverpool’s as part of Nike’s new ‘Vaporknit’ whatever that is.
Liverpool made a big deal about abandoning New Balance a couple of years ago to sign with Nike.
So has it been worth it? Well, the newly announced home kit next looks as if someone went to Sports Direct and picked up 11 basic red tops. They do look clean, and the tribute to the Hillsborough 97 always adds a nice element, but they’re not exactly inspiring.
It was a bold move to be the first to announce their kits, and the away is similarly… interesting.
Aside from the fact it looks like a child has been given some pastel-coloured crayons and has gone free reign on your freshly painted living room wall, it’s got the potential to either look fairly slick or absolutely terrible depending on the short and sock combo.
Nike sensibly chose plain black for both.
United have been given the same treatment as Arsenal this year, with the collar returning.
And that’s the only reasonably nice thing about any of these kits. The yellow one is a goalkeeper’s kit that’s somehow had the arms cut off, and the home kit is standard in most aspects.
The white one is the pick of the bunch, but that looks like a white shirt from Primark was the inspiration behind it and the school blazer-esque shield behind the badge is just weird.
They are just basic. Totally indicative of the position the club are in real life: uninspiring. If only they made this newly released retro shirt the kit. I mean, come on.
We don’t know how they’ve done it, but Nike have somehow made two kits so Spursy that it shouldn’t make sense.
The home is the same as last season’s, just with some extra bits stitched on the end of the arms, and the away… well if the attempt is to make Harry Kane feel like he’s playing for England by putting the crest in the middle then mission failed.
But the third kit… we don’t hate it. In fact, with some black shorts, it could be a looker.
Not sure how many bucket-hat-wearing, ‘have-you-got-a-spare-cig?’ lads at festivals we’ll be seeing in this over the summer. Foden looks like the spitting image of one.
But that’s the thing. It does feel like it’s better as a football top to wear out rather than one for the pitch. One thing’s for certain, the collar and sleeve trims are ‘mad fer it’.
And, while the away kit might even better, City have made a touching tribute to Forest Green Rovers for their third kit…
While Leeds’ home kit hits the mark with its simplicity, it appears staff at Adidas were indulging in psychedelics when creating their away shirt.
The ‘tie die’ design has been labelled as one of the worst kit offerings in the Premier League and looks more like something you’d wear to decorate the house than pilfer points on the road.
There’ll be no DNA test needed here; Everton’s home shirt is blue, with a tidy collar and a pleasingly old-school badge. Shame about their geometric horror masquerading as their away kit mind…
Forget related, Aston Villa’s away shirt and Manchester City’s home kit are conjoined twins that were separated at birth and sent to opposite ends of the Premier League table.
The home kit is passable, with pleasing blue sleeves and their mirth-inducing sponsor front and centre.
There’s nothing wrong with Newcastle’s home kit, except for that walking migraine of a sponsor. Seriously lads, get on the phone to Newcastle Brown Ale and make everybody happy again.
The less said about the Saudi Arabian third shirt, the better…
Hammers fans will be craving the era of Julian Dicks, Kevin Keen and Ian Bishop after slapping their eyes on this early-90s homage of a home kit.
And, while it’s true that nobody really looks bad wearing black, we can’t help feeling West Ham could have shown more imagination with their away strip…
Forest have marked their first Premier League campaign since 1999 with an all-red home kit – advertised by jean-wearing players for some unfathomable reason – and a lovely away kit with a homage to Trent Bridge in the sleeve.
The actual bridge, not the cricket ground that is.
Two shockers from Southampton, with an away shirt that looks more like a bus seat paired with far, far too white home effort.
No thrills is the order of the day in the Black Country, with Wolves lining up in two smart kits for their inevtiable mid-table finish.
In fairness, it’s hard to go wrong with old gold.
No away offering from Leicester yet, with Brendan Rodgers busy fielding offers for half his squad, but their home shirt comes with this year’s must-have accessory – an oversized and ill-fitting collar.
Look, it’s not fair. Barcelona got themselves into financial trouble and yet somehow they’ve been able to sign players left and right. Secondly, they’ve suddenly become good at football again.
No club should be allowed to exit a banter era this quickly, as Arsenal and United fans will tell you. So it’s a good thing their away and third kits next season are horrible, and we mean horrible.
The home one is… interesting. It’s not terrible, the weird block colour that goes across the arms and collar doesn’t help. At least they’ve got Puyol in for their kit launch. That’s nice.
Madrid kits are Madrid kits. One’s white, one’s a funky colour, and one’s black almost every single year without fail.
But this year was special; it looks like they’ve decided to abandon football, and instead turn to cricket.
It’s a game much more fitting of such a regal house, to be honest, and we look forward to seeing beer snakes in the seats of the home of Madridshire County Cricket Club during this summer’s season.
The away and third look decent as well, with the black having an outline paying homage to the refurbished stadium.
Atletico have decided that shithousing their way to victories on the pitch by fouling, time-wasting and (at times) just outright cheating is no longer enough: they want to give every single opposition player a headache too.
So Nike have made their iconic red and white strips wavy. It gives us a headache just looking at it, never mind the idea of someone wearing it whilst two-footing you as Diego Simeone shouts like a mad man.
Bayern is German football’s representation on the world’s stage, and their kits are always symbolic of their nation: simple and classy.
They’ve gone a little bit rogue this year with the horizontal white stripes, but it’s nothing there isn’t precedent for. The away shirt will supposedly be plain white with gold accents, another style worthy of being worn by the champions of Germany.
They’re tops that somehow scream: ‘My country has cheap trains that run on time.’
It’s been officially announced, and for some reason, the Bayern players refused to look directly at the camera. Do they even know that pictures are being taken of them?
We’re not sure about this one.
From the uneven stripes making way for the sponsor to the slight pattern on them and even the way the Puma badge is imposed on top, this kit is just simply not up to their usual standards.
Still, our Jude Bellingham looks as good as ever.
The Rossoneri’s kits for next season are now coming out, and the home shirt is simple and classic… until you get to the sleeves.
They just don’t fit with the kit at all, and then you start noticing other things. Why do the stripes just stop before they hit the top or bottom? And why are there only four of them?
They look like jail bars.
Juventus’ home kits are never going to be a surprise. They will always be a variation on Notts County’s black and white stripes, the two clubs basically identical except for the fact that one plays in Turin rather than Nottingham.
The black stripes are made up of a bunch of triangles for the 2022-23 season, which gives the shirt a slightly different flavour but nothing that’s too outrageous. It’s one of those that the more you stare at, the better it gets.
That is until you realise the sponsorship has lightning bolts on it. At the very least they’ve got rid of the horrible ‘4xe’ logo that plagued their shirts this campaign.
Oh, and by the way check out this Juventus fourth kit, potentially the worse worn by anyone ever. Mamma mia.
Over the last few seasons, Inter have built up a bit of a reputation as one of the clubs with consistently some of the best clobber in Europe. Their kits have often been designed together in a sort of ‘series’, all sharing similar themes and ideas.
It’s therefore a bit of shame they’ve bottled it for 2022-23. It’s pretty clear they’re trying to capture the same vibe as some of their kits of the past, but the horizontal stripe along the high chest and arms just makes it look weird.
Let’s not get started on the sponsor either. Whatever sort of crypto-NFT bollocks ‘digitalbits’ is, it should be sent to hell for replacing Pirelli.
And, having defaulted on their first payment, the sponsor has been removed from both the women’s and the away kit. Good.
Next, it’s the fashion brand that plays football part-time.
They obviously listened to the protests of PSG fans at the fact that the 2021-22 home kit got rid of the iconic Hetcher stripe that runs down the middle. But they decided to bring it back in a manner that will make them wish they never complained. Yuck.
We’ll give them a pass for the understated beauty of their away kit though.
Marseille is a real moshpit of a city but their football club will be turning out in two classy kits in 2022-23.
Lyon took the unusual step of releasing their fourth kit first.
The physical-looking pattern on the kit gives it an extra layer that we think takes it just over the requirements for a customary ‘nice’ when seeing it for the first time. It certainly follows that thin line between chaotic and acceptable however.
This away kit has the potential to be tidy, with the focus clearly to shift attention to the brilliant collar.
If there aren’t socks produced with that pattern, they’re missing a trick.
By Patrick Ryan
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