Peter Ridsdale believes any perceived problems on and off the pitch at Preston should be viewed at opportunities.
Ridsdale became North End chairman on Thursday after Maurice Lindsay stepped down due to health issues last week. The Lilywhites were then dumped out of the Johnstone's Paint Trophy by Chesterfield on penalties, while the running of a club currently 14th in npower League One is reportedly setting back owner Trevor Hemmings by £750,000 every month.
"Everything is a problem in context," said Ridsdale. "Whatever issues we face here, I see them as opportunities."
He added: "Preston North End Football Club has got a massive opportunity to look to get into the play-offs this season if we can and an opportunity to try and do better financially than perhaps it is doing at the moment.
"But it's very early days. What I have to do is look at the issues facing the club.
"I'll talk to the manager, I'll talk to the staff and together as a team we will address the issues that immediately face us."