Houston Rockets general manager Daryl Morey believes the NBA should explore shortening playoff series to a single game.
With the Golden State Warriors and Cleveland Cavaliers attracting criticism for resting big names in recent weeks, the idea of shortening the gruelling 82-game NBA schedule has once again become a hot topic.
And Morey feels the regular season should be cut to a significant degree, but also thinks the NBA would benefit from dumping the seven-game series it currently employs in each playoff round.
Asked about how much change could go into shortening the season on ESPN's Mike and Mike show: "I think it can be quite a bit dramatic, along with shortening playoff series. I don't think there's a magic number, I think what you need to do is shorten it to up the interest.
"I think it could go as low as 30 to 40 and shortening playoff series to one to three. I mean, when you say shorten the playoff series to one game people go, 'Oh my gosh that's crazy!'
"But you look at the NCAA Tournament and 63 games makes massive amounts of television money compared to our [about] 1,250 regular season games. They make more in those 63 games than we make in 1,250 games."
Morey admits a one-and-done playoff format would not benefit the Rockets, seeded third in the Western Conference, but feels it would be good for the league as a whole.
He added: "It's actually really helpful for the NFL, for example, and another reason they have so much interest is you have 'any given Sunday.'
"You have playoffs where it is one-and-done. Those two things help drive interest to the max level. You actually don't want the better team to win all the time because you want the uncertainty of outcome."