Rolex just released its 2023 watch collection. See the platinum 60th-anniversary Daytona and 8 other new designs which are likely to have years-long wait lists.

• Rolex unveiled nine new watch designs for 2023, including a special-edition Cosmograph Daytona.

• The iconic Swiss brand introduced new colors, materials, and movements across seven of its mainstay lines.

• It even launched an all-new model, the 1908, a callback to the year the company got its name.

The most coveted Rolex of all, the Cosmograph Daytona, is getting a few touchups for its 60th anniversary.

Source: Rolex

Powering the new line will be the all-new Calibre 4131, a movement that Rolex unveiled this year.

"It's hard to improve perfection, so no surprise here," Bob's Watches CEO Paul Altieri told Insider. "I love the steel rimmed bezel."

Source: Bob's Watches

Pricing details are still to come, but a similar platinum variant with an ice-blue dial honoring the 50th anniversary fetches a whopping $77,000 at retail, and is worth $121,000 on the secondary market.

Source: WatchCharts

This year, Rolex is introducing two new versions of the GMT-Master II.

Source: Rolex

One fashioned entirely from 18 carat yellow gold.

Source: Rolex

The other, known as the Rolesor, is a combination of gold and steel. This one is made from a combination of Rolex's proprietary Oystersteel alloy, and yellow gold.

Source: Rolex

The Explorer is once again 40mm.

Source: Rolex

“It was 39mm, then 36mm, now it’s back up to 40mm,” Altieri said.

Source: Bob's Watches

Launched in 1953 after the first successful summiting of Mt. Everest, the black and white dial is designed to be legible in nearly all conditions.

Source: Rolex

This year there are three versions of the Day-Date 36 model inspired by the Mediterranean coast. One featuring a shimmering green aventurine dial.

Source: Rolex

Another featuring an orange Carnelian stone dial.

Source: Rolex

…and a third with a turquoise dial with natural veining.

Source: Rolex

Originally designed as a pilot's watch, the Sky Dweller features two time zones.

Source: Insider

Powered by the new Calibre 9002 movement, the timepiece features an annual calendar that differentiates between 30- and 31-day months.

Local time is displayed via the conventional hands while a smaller, off-center disk displays a reference time in a 24-hour format.

Another variant of the Rolex Day-Date 36 features a colorful face inspired by a jigsaw puzzle. Each color puzzle piece represents a different "key moment" of life according to Rolex.

Source: Rolex

When the watch strikes 12 o'clock, an arc-shaped label at the top of the face displays an inspirational word – be it Happy, Eternity, Gratitude, Peace, Faith, Love, or Hope.

Source: Rolex

At 3 o'clock, the watch displays one of 31 emojis instead of the date of the month.

Source: Rolex

This year's Oyster Perpetual features a brand new motif called "Celebration" featuring candy pink, yellow, coral red, green, and turquoise blue bubbles rimmed in black.

Source: Rolex

“Fun watch,” Altieri said. “There might be a 25-year waiting list on this one.”

Source: Bob's Watches

The all-new 1908 is the first of Rolex’s Perpetual collection, and takes its name from the year Hans Wildorf gave the company its name.

Source: Rolex

The elegantly simple design features a leather band and Arabic numerals at three, nine, and 12, with a seconds subdial at 6 o'clock.

The double-edged sword-shaped minute hand complements a small circle on the hour hand.

"The Rolex Yacht-Master 42 Is the showstopper… Wow!" Altieri said. "Sleek, monochromatic, and lightweight."

Source: Bob's Watches

For the first time, the Yacht-Master is available in titanium with a technical satin finish that has a visible grain.

Source: Rolex

Rolex says the material’s high strength makes it particularly challenging to work with, and required new production techniques.

With demand for new Rolex watches still outpacing supply, years-long waiting lists mean you probably won't see one of these new designs available to buy in a store.

Source: Insider

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