SAINTS have revealed their new home kit for the 22/23 season.
The new Southampton FC home shirt is available to order from today and draws inspiration from those worn by the free-flowing Saints side of the early 80’s.
Reversing the colours of the shirt first worn by Kevin Keegan, Alan Ball and Charlie George Saints say the central red stripe and central badge marks "a brave new direction" for the club.
Further subtle detail is reflected in the contemporary geometric pattern taken from the stanchions of St Mary’s, and the central badge stands this kit apart from previous seasons.
The sleeves are complemented with two chevrons, taken from hummel’s design trademark, and have been inspired by their retro kits. The inside neckline also features the hummel logo.
Like last season, this season’s kit has been produced using Eco8 material made from fabric created using recycled plastic bottles.
Sarah Batters, Director of Marketing & Partnerships at the club said: “Being brave is in our DNA. We’ve always looked for new ways to push boundaries and this season’s kit is no different.
"As part of this launch, we asked players, staff, and fans what bravery means to them and in time we will be releasing some of these stories. Working with hummel enables us to creatively push our kit designs and this shirt is no different.
"Celebrating our heritage with a flip on the classic 1980 shirt but modernised with nods to St Mary’s stadium and a bold central badge."
Launched under the campaign, Bold is Brave, the kit comes as the club is celebrating bravery both on and off the pitch.
Allan Vad Nielsen, CEO for hummel, added: "We are very proud of our association with Southampton, and this kit launch is another exciting step on our united journey.
"The club’s values of hard work and innovation are consistent with ours – and it’s a pleasure to be working with a club that’s always looking for new ways to push boundaries and challenge conventions.
"This has resulted in, what we believe, is a really strong design for next season, and we hope the new kit will strike a chord with all Saints supporters around the world to create new and lasting memories both on and off the pitch.”
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