Sean McVay says Los Angeles Rams are starting over in pursuit of back-to-back Super Bowl titles

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The final celebration of the Los Angeles Rams' 2021 championship season concluded with Thursday's Super Bowl LVI ring ceremony.

And with that, Sean McVay and the Rams are focused on the season ahead.

The Rams open training camp on Sunday, just over five months after they beat the Cincinnati Bengals 23-20 in the Super Bowl.

"It was kind of good timing, because now it represents, 'Let's turn the page,'" McVay said on Friday. ''Let's not minimise what a great year last year was, but that's not going to have anything to do with this year.''

No team has won back-to-back Super Bowls since the New England Patriots did so in February 2005, and McVay realises there is a reason it has been nearly two decades since it has been accomplished.

''So many things have to go right,'' McVay added. ''We could be a better team this year, and I think we've got a chance to do that, and it might not mean we win a Super Bowl, because there are a lot of things that take place throughout the course of a game - the bounce of a ball here - certain things that are out of your control.''

The Rams had quite a few close calls en route to hoisting the Lombardi Trophy with three-point victories over the Tampa Bay Buccaneers, the San Francisco 49ers and the Bengals in the playoffs.

While there are some parts of the game that coaches and players cannot control, McVay acknowledged that with proper preparation and the right mind-set, the team will be in the best position to win and avoid a dreaded Super Bowl hangover.

''A hangover, to me, what that entails is guys think they're better than they are,'' said McVay, whose Rams missed the playoffs in 2018 after reaching the Super Bowl the previous season.

''They stop working the right way, complacency sets in and the previous success you think is going to have anything to do with your future success. We've got the right kind of guys in our locker room, the right kind of coaches that are intrinsically motivated.''

As the defending champions, the Rams have the honour of kicking off the 2022 season when they host the Buffalo Bills on September 8.

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