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Sephora Appoints New Global Chief Digital Officer

PARIS — Sephora has named Anca Marola as its new global chief digital officer, starting Feb. 12.

The executive will become part of the LVMH Moët Hennessy Louis Vuitton-owned retailer’s global leadership team, and report to Guillaume Motte, Sephora’s chief executive officer.

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Marola succeeds Marc Abergel in the role.

Sephora is the only prestige beauty omnichannel retailer that is truly global. In each of the 35 markets where we operate, our customers expect a seamless, personalized and rich experience,” Motte said in an internal announcement obtained by WWD.

“This is a key driver to our success, and our ambition is clear: We want to continue to delight our community with the best of prestige beauty products and services,” he continued. “I am convinced that, thanks to her experience leading the LVMH data center of excellence, Anca will help us significantly in strengthening our great internal digital community, accelerating value creation through an ambitious data strategy and enhancing our customers’ omnichannel experience.”

Marola joined LVMH in 2014, and has led business intelligence, client and customer experience at the company. The company said she’s played a key role in consolidating the group’s data strategy, implementing analytics and AI across the value chain with initiatives including the data academy and the research partnership with Stanford HAI.

Prior to that, Marola started her career in consulting and consumer research at GFK. She’s a graduate of HEC Paris, with a master’s in marketing, and from the executive program of AI from MIT.

“Over the past years, we have accelerated our data and digital capabilities to turn them into a growth engine for LVMH,” said Toni Belloni, LVMH group managing director. “Anca has been a key contributor for this transformation, building a talented organization and a robust data strategy for the group.

“She worked in close collaboration with the maisons to leverage this knowledge for personalized client experiences, greater efficiency across the value chain, and early deployment of artificial intelligence,” he said, adding that Marola’s successor will be announced shortly.

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