The Spaniard touched down at the airport in a private jet on Friday evening and was met by reporters.
“I am very happy to be here,” he told Sky Sport Italia.
“I will have my medical tomorrow and can’t wait to start my new adventure.”
Morata will spend the night at the club’s Vinovo training ground before a medical and contract signing on Saturday.
The cost of the operation will be €18m, but Real Madrid are expected to have a buy-back option worth €35m to be exercised within the next two years.
Meanwhile, it is also being reported that Evra has finally agreed to join from Manchester United.
According to Sky Sport Italia, the player’s contract will be deposited with Serie A officals on Saturday.
There had been concerns Evra would pull out of the move after the sudden departure of coach Antonio Conte.
However, the French international defender seems convinced the project will remain intact even with Massimiliano Allegri at the helm.
Juve are expected to pay €2m in order to buy Evra from Manchester United.
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