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Shop London: Every independent brand we’re supporting

 (Shop London Logo)
(Shop London Logo)

It’s time to Shop London!

Our first ever campaign to support the small, local, independent shops that make London’s shopping scene world-class has kicked off with more than 100 brands across fashion, beauty, homewares, kids, food & drink.

Whether you’ve yet to start your Christmas shopping or you want to pick up a few extras, Shop London’s small businesses are teeming with great gift ideas for under the tree.

To make it easier to shop for what you want, we’ve divided our directory so you can shop by section. Alternatively, take a leisurely browse to scroll through and discover your new favourite.

Fashion

Wolf & Badger

Founded in Notting Hill in 2010, Wolf & Badger is your one-stop-shop for a slew of stellar independent brands, including Valle & Vik, Deeba London and Damson Madder.

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Couverture & The Garbstore

Couverture and the Garbstore was conceived as an eclectic edit of clothing and accessories in Notting HIll in 2008 and twelve years later, is still going strong. Make it your go-to for Rejina Pyo, Maria Black and Mara Hoffman et al.

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Couverture & The Garbstore
Couverture & The Garbstore

Reve en Vert

Driven out of a passion to drive the conversation surrounding sustainability, Rêve En Vert - which translates as Dream in Green - was born in 2013 and is the go-to for all things ethical. Think easy breezy sustainable garms and conscious investment pieces for your home.

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Basic Rights

Launched in 2016 by guitarist Freddie Cowan, Basic Rights is the go-to brand for sharp staples made with a honed-in focus on fabric, fit and finish.

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Goodhood

The One that all the East London cool kids love, Goodhood was launched in 2007 and offers a curated selection of effortlessly cool men’s and womenswear, lifestyle and cosmetic pieces, including Aries, LF Markey and Stussy.

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HTown

East London’s hottest new destination for fashion’s most exciting designers, including Kanye-approved Mowalola, Martine Rose and Ahluwalia.

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Htown
Htown

By Rotation

The UK's leading peer-to-peer fashion rental app, which enables users to hire luxury designer clothes and accessories from top brands in London and the UK. There's no waiting list and no subscription fees - all you have to do is download the app and register!

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InNeoss

inNEOSS is the London brand focusing on carefully sourced fabrics, production transparency and timeless garments which will last a lifetime. Keep an eye out for Maya Njie’s cult-for-a-reason vegan perfumes.

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InNeoss
InNeoss

Kai Collective

Founded by fashion and travel blogger Fisayo Longe, Kai Collective was conceived in 2016. Its Gaia dress was the brand’s best-seller this year and undoubtedly graced an Instagram feed somewhere near you. Look to it for its body-conscious fits and bright and bold prints.

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Wax London

Wax London dedicated to premium menswear with sustainability at its core. The pieces are made and designed in the heart of London and source only the most sustainably produced fabrics, using natural dyeing techniques, and often work with local charities.

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Halfpenny London

Kate Halfpenny founded her eponymous brand in 2005 and in the years since it has become a luxury British bridalwear brand which crafts all of its coveted gowns in London.

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Halfpenny
Halfpenny

Eudon Choi

Korean-born Eudon Choi initially trained as a menswear designer in Seoul before establishing his namesake brand in 2009, which has gained acclaim for its sharp tailoring inflected with feminine sensibility.

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The Maiyet Collective

The Maiyet Collective is a pop-up store which hosts over 60 brands which rotates its concept every four weeks. Open for four months, each refresh creates an engaging return to retail following the disruption of the pandemic. Maiyet.com is the Collective’s digital marketplace, offering participating brands a moment in the spotlight.

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E.L.V. DENIM

An acronym for East London Vintage, E.L.V. Denim crafts its jeans from discarded and unwanted deadstock denim and operates a zero-waste policy. It only takes 7L of water to create a pair of E.L.V. DENIM jeans, compared to 7000L for your average new pair.

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Shackleton

Launched in 2016, Shackleton crafts expedition-grade apparel that’s engineered for extremes, combining world-class high performance fabrics with chic silhouettes.

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Sellier

This Knightsbridge stalwart prides itself on taking only the most sought-after handbags from the most sought-after brands (think Dior, Chanel et al), and then re-selling them via its Instagram page.

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The Bias Cut

The Bias Cut was founded in 2016 by Jacynth Bassett after growing frustrated at seeing women like her mum excluded by the fashion industry. South London-based, the brand stocks and supports a range of female-owned brands that include women of all different shapes, sizes and ages in their campaigns.

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The Bias Cut
The Bias Cut

Mother Vintage

Based in an old dairy factory in East London, Mother Vintage is a curated collection of vintage and preloved womenswear which was launched earlier this year by Kim, who cut her teeth at Stella McCartney and Emilia Wickstead. The homeware offering should also be on your radar.

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Mother Vintage
Mother Vintage

D.A.Y Boutique

Run by sisters Disha, Apee and Yukti, D.A.Y is a clothing and accessories store in Peckham which stocks largely independent and sustainable Scandinavian brands and pieces by South East London artisans.

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Usisi

Launched in 2019 by sisters Kathryn and Millie Allsopp, USISI SISTER offers a curated capsule of modern ready-to-wear and accessories, with each piece offered in two colourways in acknowledgment of the fact that no two shoppers are the same.

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NEOUS

Founded by Vanissa Antonious in 2015, NEOUS's minimalist approach is clear in the brand’s pared-back DNA.Its signature pieces are its minimalist mules and its structural slingbacks.

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JEMIMASARA

JEMIMASARA is the brand with a heart; its namesake designer established its range of illustrative accessories and apparel after suffering with her mental health and using “scribbling, painting and designing” as part of her recovery.

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Jemima Sara
Jemima Sara

Lavender Hill Clothing

Lavender Hill Clothing is the British t-shirt brand that prides itself on using exclusively ethical and sustainable fabrics. Founded in London, the brand has recently pivoted to crafting face masks from deadstock fabric.

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Lavender Hill Clothing
Lavender Hill Clothing

Casa Raki

Argentinean-born fashion photographer Josefina Alazraki Theo founded swimwear label Casa Raki in 2018 in homage to the Uruguayan coast. Its minimalist one-pieces and mix-and-match bikinis are crafted in vibrant and Instagram-worthy block colours.

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Casa Raki
Casa Raki

Lavair

LAVAIR was founded in 2019 as a solution to the knocked up sneakers du jour. It offers chic and well-made trainers that will last for years to come.

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Lavair
Lavair

BEEN London

BEEN London is the brainchild of an East London bag maker and an ex-BBC journalist who spotted a gap in the market for luxury accessories made from vegan, recycled and repurposed materials.

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Morpho and Luna

Like silk, but better, Morpho + Luna is the London-based, Italian-made brand making luxury sustainable sleepwear from 22 momme mulberry silk sourced from China. It strives to only use the finest natural fibres found in nature which are 100 per cent non-toxic.

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Stasa Design

STAŠA is a contemporary womenswear brand founded in 2015 by Croatian designer Staša Randall. The collections are all designed in London and made in Croatia and feature Randall’s favoured minimalist aesthetic.

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London Velvet

What started as an accessories label in 2017 has now become a fully-fledged bespoke brand, using leather and velvet to create truly personalised pieces that last a lifetime.

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Luxe + Hardy

Luxe + Hardy is the go-to brand for stylish and luxurious sleepwear; encompassing chic pyjama sets, embroidered sweatshirts and the softest t-shirts and sweatpants, L+H uses sophisticated craftsmanship, recycled fabrics, hand embroidery and colour contrast trims to add an injection of subtle colour and textures, creating the ultimate in women's loungewear.

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Luxe & Hardy
Luxe & Hardy

Oyuna

Sustainable cashmere brand Oyuna launched its first store on Golborne Road this summer and has expanded into unisex apparel and cosy cashmere throws for your home. All designed in London and proudly Made in Mongolia.

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Tula + Tye

Tula + Tye is the ethical and sustainable boutique loungewear brand that donates 5 percent of all profits to various charities that support the journey to fight plastic polluting our oceans.

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Nightire

Nightire sells sustainable sleepwear which is crafted ethically from bamboo.

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Eleanor Ofori

Eleanor Ofori is a Black female-owned accessories brand, whose latest collection is named after staff from the Chelsea and Westminster hospital. £5 from each item sold is donated to NHS Maternity services.

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Sustainable Store London

Isabella Broden, a Swedish fashion entrepreneur, founded Sustainable Store London to curate a selection of sophisticated brands that focus on sustainability. The store sources designers and artisans from around the world.

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Paradise Row

Paradise Row is an East London based leather goods company founded to support the local trade and highlight the heritage of East London. Hailed for its low carbon footprint by producing its pieces locally, the brand has recently collaborated with a string of other London brands and businesses including Petersham Nurseries, The Harwood Arms, and Fare Bar and Canteen.

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Paradise Row
Paradise Row

Lingerie & Swimwear

Playful Promises

Founded by Emma Parker, Playful Promises is a London-based lingerie brand, which mixes quirky, directional design with truly diverse casting and representation throughout its campaigns.

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Coco de Mer

An elegant lingerie boutique with a deliciously naughty side, Coco de Mer is where you can explore your wildest dreams in sensual style. From jaw-dropping lingerie to bouji bedroom accessories, the store and website are curations of the sort of adult-only products that would make Mr Grey blush.

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Coco de Mer
Coco de Mer

Dora Larsen

Ex-lingerie buyer Georgia Larsen dreamed up Dora Larsen from her London flat in 2016. Tired of buying fashionable bras that felt uncomfortable, she decided to combine her technical expertise with her love of design. She took fit as her starting point, and colour as her inspiration, while keeping an ethical stance. The result is a curated collection of everyday, contemporary, colourful lingerie for the modern woman.

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Dora Larsen
Dora Larsen

Beija London

With a flagship store in Coal Drops Yard, Beija London is a shining example of how all lingerie shops should be: welcoming, with superior customer service and delightful floral displays set amongst the beautiful but pared back underwear.

They offer both lingerie and swimwear in AA-H cup, helping women feel confident, empowered and comfortable with their curves. Run by London-based sisters Abbie and Mazie, Beija London designs fancy pants made for women, by women.

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Beija
Beija

the underargument

The Underargument, the Black female-owned lingerie brand on a mission to empower women everywhere, offers stunning sets, designed to support and help you embrace your individuality. Cup sizes go up to an E cup and up to XXL in the briefs.

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Womanhood

Womanhood launched in 2019 to disrupt the lingerie industry and to empower women through body confidence, by carrying quality underwear in many sizes and styles, and showcasing models who look like real women, not an unrealistic depiction of what women ‘should’ look like. It is also the only British e-tailer to stock brands all designed by women, for women.

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Love Brand & Co Swimwear

Created in 2010 by Oliver and Rose Tomalin, Love Brand & Co Swimwear is the sustainable swimwear brand looking to make a change in the world. Since its inception, the brand has been donating a percentage of revenue to protecting the natural world and is now proudly partnered with the global alliance ‘1% for the planet’.

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Love Brand
Love Brand

Oceanus

Drawing inspiration from embroidery, 80's glamour evening wear, Oceanus is a luxury, sustainable swimwear brand designed to make women feel powerful, confident in and outside the pool. The brand has also branched out into activewear, accessories, sleepwear and even non-surgical facemasks with its signature embroidery.

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Jewellery

Lark & Berry

Launched in 2018 by Laura Chavez, Lark & Berry was born out of a taste for the unique, a desire to do things differently and a hope to disrupt the jewellery industry just a little bit. Its luxury pieces is made using lab-developed diamonds in a bid to make more conscious statements.

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ALIGHIERI

Launched in 2014 by Rosh Mahtani, this London-based jewellery label is inspired by Dante Alighieri's epic poem Divine Comedy. Its much-loved pieces are all cast in 24ct gold-plated bronze, while Alighieri's slew of necklaces, earrings and bracelets are all inspired by literature and adventure.

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STELLAR 79

STELLAR 79 is a luxury British demi-fine jewellery brand created by us sisters Natasha and Sheena. Based in East London, the sisters draw inspiration for their pieces from their Trinidadian and Mauritian heritage. Its contemporary styles are all crafted from 18 karat gold vermeil and 9 karat gold. As a female-owned small business, STELLAR79 also supports the Educate Girls Charity and Stephen Lawrence Charitable Trust.

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Stellar79
Stellar79

The Alkemistry Jewellery

Founded in 2015 by former Harrods buyer Kirstie Gibbs, Alkemistry Jewellery specialises in creating timeless luxury jewellery from pure gold, diamonds, pearls and precious gemstones, inspired by the four elements of alchemy. The multi-brand concept is curated from international female jewellers, alongside The Alkemistry’s own unique designs.

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Talis Chains

A fashion crowd favourite, Talis Chains is a London-based label created by PR guru Dee Vasali. Using Talisman's such as evil eyes and hamsa hands to protect and bring good luck, these stylish glasses chains are the perfect accessory to pimp your eyewear (or face masks.)

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Talis Chains
Talis Chains

Harvey Owen

Co-founded in 2020 by Hallam Harvey and Owen Bather, both with backgrounds across luxury fashion and fine jewellery, Harvey Owen specialises in bespoke commitment jewellery.

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Sondr London

Sondr London specialises in made-to-order demi-fine jewellery inspired by the idea that everyone has a story worth telling. All pieces are are crafted in London's historic Hatton Garden and cast in recycled silver or bronze plated in recycled 18kt gold.

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Pawnshop London

Founded in 2019, London-based brand Pawnshop specialises in vintage and recycled jewellery, a sustainable alternative to the regular pieces around at the moment.

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Pawn Shop
Pawn Shop

Makal

Ethical fine jewellery brand MAKAL makes its refined jewellery by blending natural gold nuggets with contemporary Italian design. It prides itself on its zero-waste extraction, chemical-free processing and a business model that puts local artisanal miners as partners.

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Soft Dream by Laura Galasso

Born in Southern Italy, artist Laura Galasso founded her ethical handmade jewellery brand Soft Dream in 2016 and draws her inspiration from retro-style bling.

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Aurum Ldn

AURUM LDN is your local gold jewellery store, but online, and was founded by northerner Karly Wake who has a love for big and brash bling. All of its pieces are repurposed and made from real gold.

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Kimai

Founded in 2018, Kimaï is seeking to address the needs of an increasingly moral and environmentally conscious generation of consumers, Kimaï is spearheading the use of lab-grown diamonds and recycled gold. Kimaï exclusively use 18k recycled gold for their jewellery and work with trusted goldsmiths in Antwerp, who use existing jewellery and melt it down to form solid yellow, white and rose gold, which can be reshaped to form new designs.

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Kimai
Kimai

Milk Tooth LDN

Inspired by exploring vintage fairs across the globe, and sparked by an insatiable appetite for discovering distinct, impactful jewellery that wasn't either outlandishly priced or mass produced from the high-street, Milk Tooth LDN was created by Leyton-based husband and wife team, Ernestina and Mark Potts. The couple, who have backgrounds in brand, creative and graphic design, started trading a curated edit of vintage pieces from across the globe, before launching their first original collection in May 2017.

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Mabe&A

Launched earlier this year by fashion graduate Amber, Mabe&A focuses on uncomplicated, feminine and layerable styles which are designed to effortlessly fit into your existing collection.

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Mabe&A
Mabe&A

Natasha Dean

Natasha Dean founded her eponymous brand after becoming frustrated with the high mark ups that she found on a lot of the high street brands. Natasha Dean offers delicate, dainty and stylish diamond jewellery set in solid 9 karat gold.

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Ethical Stories - Sami

Sami is an ethical jewellery brand inspired by nature. This statement jewellery collection is designed in London and handcrafted in India, with the aim of preserving traditional Indian craftsmanship. 10% of proceeds from every jewellery piece sold is donated to Future Hope Charity, helping to provide a classroom education for children living in slums and on the streets across India.

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Sami
Sami

Taylor Morris Eyewear

Taylor Morris is a luxury London-based eyewear brand, producing classically inspired collections with modern frames. The Taylor Morris mission is to provide customers with subtle yet iconic designs, and affordable excellence. With the founders being London born and bred, the designers looked to the capital for inspiration, using the city’s design heritage as part of the brand DNA.

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Tada & Toy

Tada & Toy is a sustainable, London-based demi-fine jewellery brand working hard to create every earring you’ve ever wanted. From playful ear cuffs to statement hoops & tiny stacking studs, this female-founded brand has all you could ever need.

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La Grotta Collective

La Grotta Collective was born out of founder Alexandra’s frustration with the lack of quality jewellery in the market. The brand is home to the very best high-quality freshwater pearl and either 14k or 18k solid gold jewellery.

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La Grotta
La Grotta

Homeware

Mela

The winner of ES Best’s Best Weighted Blanket for 2019 and 2020, we’re no strangers to Mela’s comforting throws. They help soothe anxiety, calm your nerves and boost mental and physical wellbeing. The brand uses funds from every product sold to support good causes and charity initiatives.

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Trove

TROVE is a home and lifestyle brand designed and curated by the Interior Design firm Studio Duggan. It offers boutique hotel furnishings with a nomadic, yet timeless sensibility.

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Trove
Trove

Drop of Dopamine

Perfect encapsulating the thrill of online shopping with its name, head to Drop of Dopamine for mid century-inspired homewares and kitsch tableware that will make your heart sing. Exceptionally pleasing prices too.

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Drop of Dopamine
Drop of Dopamine

Herston

Designing modern table lamps with the prowess and skill of top engineers, Herston is passionate about supporting British design. From design to sending things out for delivery, everything is made in SE London.

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Someday Designs

This online hub of small independent interior brands with a clean Japandi aesthetic is your go-to for modern, everyday living. Open since 2017, head to the site to find everything from furniture to lighting and homewares.

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Interia Hysteria

Interia Hysteria is a digital concept store selling homewares and prints from small independent businesses and artists. From sculptural candles to kooky glassware and lamps, shop interesting pieces that will bring character to your home.

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Interia Hysteria
Interia Hysteria

Forever Crackers

Flying the flag for a greener Christmas is FOREVER CRACKERS, purveyors of luxury silk and linen crackers. Beautiful and reusable, they come empty ready to fill with your own selection of surprises - or you can choose trinkets from the brand’s in-house selection. Once cracked, save to reuse next year.

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Forever Cracker
Forever Cracker

The Tartan Blanket Co

Promoting slow shopping and buying better, Tartan Blanket Company’s selection of cosy products are made to last - a refreshing change in a throwaway culture. Shop everything from blankets to scarves and their brand new line of gift boxes that are made for Christmas giving.

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Moanna & Co

From artisan made homewares to ethical sleepwear and the sweetest accessories for your little ones, this online boutique shop is a haven of gorgeous products for your house and wardrobe.

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Tiny Riot

Want prints that will pop off the walls? Make a digital beeline for Tiny Riot where prints of pop legends like Freddie Mercury, Amy Winehouse and Madonna have been given a right royal spin. Available with or without frames.

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Victoria’s Stories

Stunning travel photography prints that promise to reignite your wanderlust as well as brighten up your pad.

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Victoria’s Stories
Victoria’s Stories

Circus Brixton

One of the shops worth going to Brixton to visit, Circus is a mecca for vintage and contemporary one-offs has turned Circus into a shop that has become a magnet for interiors professionals and the discerning shopper.

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Brixton Cirus
Brixton Cirus

Artisan Stories

Artisan Stories is a curated selection of artisan made products from around the globe. Each has a story to tell from the hand painted ceramics to the hand picked one off rugs.

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8Tev e-scooter shop

Scooters are fast becoming the way for busy Londoners to zoom around the city, and 8Tev B12 is the first electric scooter on the market made from motorbike components.

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8tev
8tev

Beauty

The French Pharmacy

Parisians are well known for their enviable effortless beauty regimes that focus heavily on the effortless, perfect skin aesthetic. To achieve this, The French Pharmacy should be your first port of call with the best skincare, beauty and parapharmacie products from the other side of the Channel. The chic space has those hard to find and a whole host of exclusive items not available anywhere else in the UK.

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APOTHEM

The luxury London-based CBD brand was founded in 2018 and waxes lyrical on the benefits of the marijuana-derived ingredient. It combines the latter with botanicals for plant-based products that harness the power of nature and work in harmony to support the immune system, inflammation and more. The entire range is vegan, gluten free, organically cultivated, cruelty free and free from nasties.

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Code8

The extensive and universally-flattering shade portfolio at cosmetic label Code8 ensures that no matter your age, skin colour or the look you are going for - they’ll have the pigmented product to suit. The shades are long-lasting and versatile and already have a long celebrity fan base - just look to the latest face, Alexa Chung.

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Code8
Code8

Fable & Mane

A haircare brand with a conscience, Fable & Mane harnesses ancient Indian beauty secrets in a range that is entirely plant-based and free from any harmful substances.

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Fable & Mane
Fable & Mane

Tort

Jewellery for your hair, Tort offers a range of statement accessories for fashion lovers everywhere. The coveted selection includes clips, combs and claws in an array of fun patterns and textures.

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Candour Beauty

Candour Beauty combines the very best Black-owned and leading international beauty brands in one easily navigable place. The site showcases a carefully curated edit and includes the likes of Black Girl Sunscreen, Epara Skincare, The Afro Hair & Skin Co, and R&R Luxury.

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EQUI London

The supplement world is a tough place to navigate but Equi makes it easy with its science-backed product range that is created by women, for women. The selection extends to blended powder and capsules that are designed to offer balance and optimise your health, beauty and wellbeing.

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Equi
Equi

BLOMMA Beauty

After working as a buyer for Fenwick, World Duty Free and QVC, founder Karen MacDonald brings her expert product curation skills to BLOMMA Beauty that is a platform for all your organic, natural and wellbeing needs. It spans across makeup and skincare - all of which are cruelty free, and do not contain any harmful chemicals. The retailer also hosts experiences, live-streams and virtual consultations.

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Blomma
Blomma

Saint Iris

Created for time-poor consumers with an interest in wellbeing, Saint Iris skincare is the cruelty-free beauty brand to know. Powered by a slew of natural and active ingredients, the brand’s active formulations claim to have a transformative effect on both body and mind.

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Cosmetics a la Carte

Cosmetics à La Carte is a boutique online retailer which makes award-winning, British-made skincare, makeup and bespoke services. Its unique formulas, which have been created in its London lab since 1973, are loved by professionals and loyal customers worldwide.

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Ormonde Jayne

Founded by perfumer Linda Pilkington, Ormond Jayne is synonymous with innovative craftmanship, impeccable customer service and, of course, exceptionally scented candles.

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Curate Beauty

Curate Beauty is a wholesale marketplace platform specialising in the indie beauty brands. It’s where new brands go to get discovered, founded by Grazia’s former beauty ed Samantha Freedman and luxury retail specialist Margot Vitale, who worked at Saks Fifth Avenue.

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Curate Beauty
Curate Beauty

Waken

Mindful mouthwash brand Waken is here to shake up your dental hygiene with cool flavours housed in recyclable aluminium bottles. Good for you, good for the planet.

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Good Candles

Made from sustainably sourced soy wax, this lockdown borne business serves up fun, unpretentious candles that smell of simple pleasures and good vibes - think School Dinners, Forest Fires and Reading Books.

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Good Candles
Good Candles

Cavendish Clinic

Kensington skincare staple Cavendish Clinic is almost ten years old and was founded by some of London’s leading plastic surgeons to offer best in class medical aesthetics, growing from one to three clinics in London during that time.

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Beautonomy

Beautonomy crafts vegan and personalised statement magnetic eyeshadow palettes which can be customised with the shades of your choice, as well as personalised packaging.

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Beautonomy
Beautonomy

Ruba Beauty

Ruba Beauty is a cruelty-free, vegan, Black-owned beauty brand, founded by Banke Olowu. Ruba launched in 2019 with just a collection of handmade brushes and finishing tools and has already amassed a huge following.

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Cienna Rose

Inspired by all things floral, Cienna Rose is a range of twelve non-toxic, vegan and cruelty-free nail polishes, all which are enriched with Pro Vitamin B5, Vitamin E and infused with Lemongrass Oil.

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Buller + Rice

Buller and Rice is an eco and sustainable hair salon with two outposts; one in Newington Green and one in Walthamstow.

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Food + Drink

Japan Centre

Stock up on snacks, nibbles and gourmet bites made in authentic Nippon-style at this Japan-centric hub.

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Brixton Gin

Delicious small batch gin made to celebrate and help support Brixton’s vibrant community.

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Guzzl

From lip-smacking condiments to locally distilled gin, there’s a world of gastronomy to uncover at Guzzl, an online supermarket selling produce proudly made in Brixton.

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Oranj Wines

Oranj works with London's best sommeliers to curate monthly boxes of hard-to-find natural wines, packaged with a specially commissioned piece of art and a DJ set to listen to whilst drinking for home delivery.

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Oranj
Oranj

The Magnum Company

The Magnum Company specialises in the magnum format of wine, champagne, sparkling cider and spirits. We are firm believers in the philosophy of, "double the size equals double the fun", and think that the hugely impressive magnum format remains under-utilised.

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Brindisa

Get your fill of the finest Spanish fare this Yuletide from the experts at Brindisa.Choose from hampers to individual products and stock your larder with the tastiest morsels Iberia has to offer.

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Milroy’s

Established since 1964, Milroy’s of Soho is London’s Original Whisky Specialist, instrumental in the introduction of Scottish single malts to the UK. It’s an institution, known for selling the largest selection of whisky in London - even delivering to 10. Downing Street.

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London Grade Coffee

Coffee from the Western Ghats of Southern India, London Grade has found the most delicious coffee, paired it with the most effective brewing equipment, and will deliver it to you efficiently at a fair price.

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Howdah

Gourmet food brand Howdah offers delicious snacky things with an authentic Indian kick. From Bombay Mix to the curious Bakarwadi bites, they’ve got stacks of flavour - but plenty of heart too: for every pack they sell, they’ll donate a hot lunch to a child in need.

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Tea in the Moment

Love hot chocolate? Can't function without your morning tea? This brand combines the two. Indulge in a sugar-free, caffeine-free, and vegan brew crafted from the outer shells of the cacao bean and blended with natural, organic ingredients. Plus the packaging is entirely plastic-free.

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Tea in the Moment
Tea in the Moment

Brixton Wine Club

The type of club we can get behind, this up-and-coming wine retailer delivers wine in a can to your door. No longer reserved for festivals and social-distant meet-ups in the park, the business offers quality, award-winning and most importantly delicious wines with five different boxes starring six cans of either red, white, rose, fizz or a combination to choose from.

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Brixton Wine Club
Brixton Wine Club

Kids

Scamp & Dude

Scamp & Dude was created by PR guru, Jo Tutchener-Sharp, who was inspired to start the brand while she was away from her children undergoing life threatening brain surgery. The childrenswear brand is influenced by superheroes, to remind children of their superpowers.

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Smalls Merino

Smalls is the brainchild of art director Catriona Pharo and marketing consultant Emma- Jane Adam, both New Zealand-born mothers-of-three, who fell in love with merino baby wear.

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Smalls Merino
Smalls Merino

The Little Blanket Shop

NHS hospital doctor Anamika founded The Little Blanket Shop to ease her children’s anxiety. The weighted blanket label offers quality products with contemporary prints and the option for matching pillowcases and personalisation.

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Little Blanket Shop
Little Blanket Shop

Owa Yurika

The Japanese mother-daughter duo behind London-born children’s label Owa Yurika creates conscious clothing designed to withstand even the roughest of playtimes. The collections are centred around floaty dresses, cosy loungewear and unisex staples for ages three to 14.

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Owa Yurika
Owa Yurika

Florists

Stems Wilder

With a sustainable approach to floristry, Stems Wilder has removed any non-biodegradable plastic wrappings and foam blocks from its creations. The brand also opts for local growers, and seasonal flowers and uses them to create unconventional arrangements with a nod to the latest trends.

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My Lady Garden

My Lady Garden is a brick-and-mortar flower shop-cum-concept store in East London’s Dalston. Bold colours and unique combinations take a starring role in her bouquets with unconventional arrangements that are stunning, sculptural, and statement.

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MyLadyGarden - Caitlin Isola
MyLadyGarden - Caitlin Isola

Bloom East

Anya Cluer, the florist behind South London-based Bloom East, applies her unique and colourful aesthetic to her floral arrangements, creating statement pieces for any wedding, function or seasonal treat. Look out for the Rainbow Wreath or opt for one of the brand’s workshops to learn from her expertise.

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Bloom East
Bloom East

Blume Studio

Earlesfield-based concept store Blume combines its own floral and candle creations with a whole host of other products from brands like Evermore and Madam Stoltz. The retailer stocks all things from fresh flowers, and floristry equipment, to stationery and beauty essentials.

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Fiona Fleur

In 2019, Fiona quit her job in PR for more creative pursuits - the result is her eponymous floristry label. Her first year in business and in the midst of a pandemic, the brand evolved into the hugely popular dried flower sphere. With a studio in Vauxhall and a pop-up shop in Covent Garden, Fiona Fleur specialises in bouquets, arrangements and installations.

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NOT SALAD

South East London-based florist NOT SALAD may be best known for its bountiful bouquets but it’s the brand’s offering of candles, and tie-dye printed tees that have caught our eye. All the products are hand-made by Debz - the brand’s founder - at her kitchen table.

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Promotions close at 23.59 on December 3 2020. Usual promotion rules apply, see www.standard.co.uk/rules. For further information, please write to Customer Care, Evening Standard Limited, Northcliffe House, 2 Derry Street, London, W8 5EE. Promoter: See Individual Brands.

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