Skier Jasmine Flury is the new brand ambassador for ok.–

Valora Holding AG / Key word(s): Miscellaneous
Skier Jasmine Flury is the new brand ambassador for ok.–
01.12.2022 / 07:00 CET/CEST

Media release

Valora and Swiss snow sports continue to grow together. Valora has been co-sponsoring Swiss Ski’s Audi Skicross Tour with its own brand ok.– since 2018. In addition, it supports three athletes with a bottle sponsorship. Skier Jasmine Flury has now been added as another brand ambassador for the organic product line of ok.– for the new skiing season.

Shortly before the season's first women’s speed races in North America, Valora is pleased to announce downhill and super-G specialist Jasmine Flury as the new brand ambassador for the organic product line of the ok.– brand. As part of her commitment, she is the exclusive ambassador of ok.– bio ice tea fresh herbs, which will be relaunched in mid-December with a revised recipe and 20% less sugar.

The addition of another successful skier in the 29-year-old from Davos, who underlined her great potential in the speed disciplines with a second place finish at the Garmisch-Partenkirchen downhill at the beginning of the year, is an ideal fit with the image of ok.–. Jasmine Flury says: “I look forward to working together with Valora and am excited to see where our journey together takes us.”

Broad involvement in the field of snow sports
The partnership with Jasmine Flury as the new brand ambassador for the organic product line of ok.– fits seamlessly into Valora’s sponsorship commitment with individual athletes. In addition to Jasmine Flury, ok.– already supports an up-and-coming trio with bottle sponsorship of the two alpine ski professionals Vanessa Marina Kasper and Daniele Sette as well as ski cross competitor Talina Gantenbein. The up-and-coming skier Franjo von Allmen (bottle sponsoring) and young cross-country skier Pierrick Cottier (headgear sponsoring) are also benefiting from the support of ok.–. For several years now, Valora has been concentrating on supporting young talents and exciting personalities on a part of their sporting journey.

Valora is already in its fifth season of supporting Swiss Ski’s Audi Skicross Tour with ok.– as co-sponsor. Since last year, it has also been present at Grand Prix Migros with a co-sponsorship of k kiosk and its thus part of one of the largest children’s and youth ski races in the world. It is an absolute institution in Swiss amateur sports. The race series, which takes place over 10 times a year, offers a unique opportunity to be close to customers of all ages, offering them unforgettable experiences and lots of fun.

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About Valora
Each and every day, around 15,000 employees in the Valora network work to brighten up their customers’ journey with a comprehensive foodvenience offering – nearby, quick, convenient and fresh. The around 2,700 small-scale points of sale of Valora are located at highly frequented locations in Switzerland, Germany, Austria, Luxembourg and the Netherlands. The company includes, among others, k kiosk, Brezelkönig, BackWerk, Ditsch, Press & Books, avec, Caffè Spettacolo, Frittenwerk and the popular own brand ok.– as well as a continuously growing range of digital services. Valora is also one of the world’s leading producers of pretzels and benefits from a well-integrated value chain in the area of baked goods. In 2021, Valora generated annual external sales of CHF 2.2 billion. The Valora Group with its registered office in Muttenz in Switzerland is the European retail unit of Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA). The registered shares of Valora Holding AG (VALN) are traded on SIX Swiss Exchange AG. These shares are scheduled to be delisted in accordance with a squeeze-out procedure.

More information is available at

If you have any questions, please do not hesitate to contact:

Media Relations
Martin Zehnder
Fon +41 61 467 24 53

End of Media Release

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