The Scot endured a disappointing UK Championship just before Christmas, losing in the second round to Mark Davis despite a brilliant 147 break, while in the International Championship he was beaten in the first round by Cao Yupeng.
With the Masters part of the game's 'triple crown' of titles - alongside the UK Championship and World Championship - Higgins admits he is desperate to go all the way.
The 37-year-old has won it twice during a long career, but has gone out in the opening round four times in the last six years.
"It has always been a big, big tournament to try and play well in," said world no.3 Higgins, who faces Ali Carter in the first round at London's Alexandra Palace.
"To say I have a bad record in it is maybe silly because I have won it twice and maybe lost in a couple of finals, but the other times I've played in the event I have lost in the first round.
"It is one of the events you would dearly love to win but it's really difficult because all the best players are there.
"The two biggest tournaments of the year so far I have gone out early, the International Championship and then the UK, so the Masters is another tournament you want to do well in.
"If you have belief you can go out and win events now, that is what you are aiming for."
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