Southend have confirmed they will hold discussions with one of their sponsors after inadvertently naming one of their stands after a serial killer.
The West Stand at Roots Hall has been sponsored by local estate agent Gilbert & Rose, but an unfortunate juxtaposition means its name now unwittingly includes the name of serial killer Rose West.
The matter sparked a flurry of activity on social media, with fans quickly pointing out the problematic nature of the ‘Gilbert and Rose West Stand’.
A spokesman for the club revealed they were likely to hold talks with Gilbert & Rose to “come up with different arrangement of words”.
The spokesman added: “They are a fantastic local estate agents and we look forward to working with them during this partnership, which will include a number of community projects.”
Southend are due to launch their fifth-tier campaign at home to Boreham Wood on Saturday, with tickets for the National League clash currently on sale to home fans in the West Stand on the club’s website.
Rose West was sentenced to life imprisonment in November 1995 for the murders of 10 young women and girls.
Additional reporting by PA Sport.