Super Bowl commercials 2020: How much does an ad cost for Super Bowl 54?

Sporting News

As if being a high-stakes NFL game with an extended halftime break didn't make watching the Super Bowl enough of a chore, you're also expected to pay attention to its commercials.

Companies paid a lot of money to earn this coveted time, so it's up to you, the viewer, to ensure they get good return on those commercials by talking about them, even though you're probably going to say they're not as funny as they used to be, just like you've done each of the past five years.

It's also an election year, so there's likely to be even more heavy-handed and transparent attempts at displaying "corporate values" than usual. The campaigns for Donald Trump and Mike Bloomberg both shelled out millions for commercials during the Super Bowl this year.

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Here's everything you need to know and more about Super Bowl 54 commercials, including how much they cost, the length and a history of Super Bowl commercial prices.

MORE: Watch all the leaked commercials before Super Bowl 54

How much do Super Bowl commercials cost in 2020?

The cost of a 30-second commercial spot for Super Bowl 54 was about $5.6 million, according to AdAge.

Fox reportedly sold out of its ad slots in November, which is good, since the network pays the NFL roughly $1.1 billion for its rights package, including Sunday games, a share of "Thursday Night Football" and its place in the Super Bowl broadcast rotation.

MORE: The 25 best Super Bowl commercials of all time, ranked

How much was a Super Bowl commercial in 2019?

A 30-second commercial for Super Bowl 53 in 2019 cost between $5.1 and $5.3 million, according to Bloomberg.

CBS's telecast of last year's game drew an average TV audience of 98.2 million viewers, according to Nielsen, the lowest rating for a Super Bowl in a decade.

How long are Super Bowl commercials?

Much like commercials every other day of the year, Super Bowl commercials are mostly 30 seconds long. Some will surely be 60 seconds or longer, especially the tearjerkers. There may be a couple of 15-second quick-hitters thrown in, and maybe even two by the same company aiming for volume and quirkiness.

MORE SUPER BOWL COMMERCIALS

How many commercials are in a Super Bowl?

There were 42 Super Bowl commercials in 2019, but the total fluctuates year to year.

You can watch most of last year's ads here here, but nearly half have been removed from the companies' official channels. Sorry you had to find out this way.

First Super Bowl commercial cost

The cost of a commercial at the first Super Bowl was $37,500, according to SuperBowl-ads.com.

Super Bowl commercial price history

1986 $550,000

Year

Price of 30-second commercial

1967

$37,500/$42,500 (Multiple networks)

1968

$54,500

1969

$55,000

1970

$78,200

1971

$72,500

1972

$86,100

1973

$88,100

1974

$103,500

1975

$107,000

1976

$110,000

1977

$125,000

1978

$162,300

1979

$185,000

1980

$222,000

1981

$275,000

1982

$324,300

1983

$400,000

1984

$368,200

1985

$525,000

1986

$550,000

1987

$600,000

1988

$645,500

1989

$675,500

1990

$700,400

1991

$800,000

1992

$850,000

1993

$850,000

1994

$900,000

1995

$1,150,000

1996

$1,085,000

1997

$1,200,000

1998

$1,291,100

1999

$1,600,000

2000

$2,100,000

2001

$2,200,000

2002

$2,200,000

2003

$2,200,000

2004

$2,302,200

2005

$2,400,000

2006

$2,500,000

2007

$2,385,365

2008

$2,699,963

2009

$2,999,960

2010

$2,954,010

2011

$3,100,000

2012

$3,500,000

2013

$3,800,000

2014

$4,000,000

2015

$4,250,000

2016

$4,500,000

2017

$5,000,000

2018

$5,200,000

2019

$5,300,000

2020

$5,600,000

Source: Superbowl-ads.com (Nielsen Media Research)

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