Sussex clinch new naming rights deal at Hove

The 1st Central County Ground. Picture by Luke Sayers
The 1st Central County Ground. Picture by Luke Sayers

Sussex have secured a new three-year naming rights contract with 1st Central at the County Ground.

The deal with the Sussex-based motor insurance company will take their association with the club to ten years.

1st Central, whose headquarters are in Haywards Heath, will now also sponsor the back of both the Sussex D40 (Disabled cricket team) and Visually Impaired playing shirts.

The partnership extension also provides continued support for annual charitable events such as Sussex Cricket Foundation’s DIScoverABILITY Day.

1st Central’s continued backing comes as Sussex redevelop the South West corner of the County Ground.

Chief executive Rob Andrew said: “The extension is amazing news that will support our work to continue producing exciting young cricketers for both Sussex and England.

“1st Central’s investment has been a huge benefit to the cricket ground and players at all levels.”

The first phase of the redevelopment, with a new pub, commercial offices and 37 apartments being constructed, should be open by the time the 2023 season starts.

Sussex are currently taking on Glamorgan in their final fixture of the 2022 campaign.