Tencent announced another impressive quarter of financials yesterday, but the Chinese internet giant -- which is creeping towards a $500 billion market cap -- made other financial moves this week.
Spokespeople from Tencent and Maoyan did not confirm the investment when asked by TechCrunch.
The deal is a significant one because, like so many verticals in China, Maoyan-Tencent are taking on Alibaba, which operates rival service Taopiaopiao. The Alibaba unit works closely with sister company Alibaba Pictures, and the combination it helped the latter secure a 313 percent revenue jump in its recent earnings.
The firms are shooting for a slice of a huge market that continues to grow, too. Box office revenue from Mainland China is reportedly at 27.3 billion RMB ($4 billion) per year thanks to 11 percent annual growth, according to figures from the State Administration of Press, Publication, Radio, Film and Television.
The deal marks a continuation in Tencent's recent investment flurry which has seen it put money into Snap, Indian trio Flipkart, educational startup BYJU's and Ola, and electric vehicle firm Nio in recent months.
This article originally appeared on TechCrunch.