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‘Thursday Night Football’ Scores Record High For Prime Video In Season Debut

Prime Video scored big in the season debut of Thursday Night Football. The Philadelphia Eagles’ 34-28 victory last night over the Minnesota Vikings drew 16.6 million viewers across all media platforms, setting a Prime Video record as the most-streamed NFL game ever on the service.

It was the second win of the season for the NFC champion Eagles.

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According to Nielsen’s National TV Ratings (panel only), last night’s game was up 16% in total viewers over the comparable game in 2022 (15.1M vs. 13.0M), to rank as the most-watched TNF game ever on Prime Video. Among the key demos, last night’s game was up 15% year-over-year among P18-49 (7.6M vs. 6.6M), and up +17% among P18-34 (3.5M vs. 3.0M) from last season’s TNF Chargers-Chiefs season opener (9/15/22).

“We’re so excited to have kicked off our second season of exclusive TNF coverage by setting new all-time audience records. Building on last year’s success, our team worked tirelessly this offseason to raise the bar and enhance the viewing experience even further, so to see this kind of response and turnout from fans is very gratifying,” said Jay Marine, VP, Global Head of Sports, Amazon. “We are thrilled with the continued growth and performance of TNF, the ways in which we are innovating in the space, and the value our sports portfolio provides to Prime members.”

Additionally, last night’s game reached a peak audience of 17.0M between 9:15-9:30PM ET.

For the week beginning Monday, Sept. 11, TNF on Prime Video ranks as No. 1 program of the week among P18-34 across broadcast and cable. TNF alsowas the most-watched program of the night across broadcast or cable, out-delivering the No. 2 program by +372% in total viewers (15.1M vs. 3.2M), according to Nielsen.

The median age of last night’s TNF audience was 47, which is 7 years younger than the NFL average on linear networks through the first week of the season (54), the streamer noted.

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