Tom Brady's health and wellness Brand, TB12, has released a new product amid the coronavirus pandemic — and it's already being criticized for pandering to people's fear of contracting COVID-19.
The new item, described as an immunity blend, is called Protect. And while the product review doesn't include claims that it offers protection against the coronavirus, it does include several buzzwords that people will undoubtedly relate to the disease. Some of those include "immune-boosting nutrients" and "immune system recovery."
The product — which costs $45, by the way — also claims to help "immune cells coordinate an efficient, appropriate response to outside threats."
— Tom Brady (@TomBrady) May 18, 2020
Best-case scenario, TB12 simply released the product without thinking how it would be viewed contextually. Worst case, it's an underhanded marketing ploy to seize on potential buyers' fear of catching COVID-19. The product review also includes the disclaimer that, "Due to circumstances beyond our control related to COVID-19, orders containing this item may take an additional 3-5 business days to ship."
Naturally, people were quick to rebuke Brady. Some called him a snake oil salesman, others doubled down on his new status as "Florida Man" and some even equated him as the male version of actress Gwyneth Paltrow (whose own brand, Goop, peddles hokey health products).
Here are some of the best zingers — Brady may need some Protect himself after some of these:
Oh Tom this is so disappointing. The marketing of this product is clearly playing on people’s fears over Covid and a belief that the immune system just needs a boost to recover from it. If it’s an athlete recovery supplement say that, don’t play up to people’s fears about Covid
— Julia Offord Pearman (@JuliaPearman) May 18, 2020
I’m embarrassed for you.
— Kimberley Johnson (@AuthorKimberley) May 19, 2020
Oh FFS Tom! @CaulfieldTim make him stop!! Just drop back and pass Tom... stop saying stupid stuff! Makes you look like a dumbass!
— Stuart Phillips (@mackinprof) May 18, 2020
if i use this snake oil, can i go out without a mask, tom? https://t.co/OR4WcfNLoQ
— michele (@inthefade) May 18, 2020
"Folks, it's called PROTECT and you gotta try it. Very powerful, very strong. Our best doctors are saying it increases coronaflu survival rates by 70-80 percent. What have you got to lose?" https://t.co/KJnNfxeJce
— Patrick Daugherty (@RotoPat) May 18, 2020
Strike while the iron's hot https://t.co/0NeCJEkvRw
— Lyndsey D'Arcangelo (@darcangel21) May 18, 2020
Florida man attempts to stop coronavirus with home remedy https://t.co/jEI0XS5WcX
— Harrison Faigen (@hmfaigen) May 18, 2020
The big visible asterisk on the front of the product is how you know it's legitimate and something that produces tangible, repeatable results. https://t.co/zumBAclkHZ
— Jon Tayler, Smiling Politely (@JATayler) May 18, 2020