Tommy Hilfiger, which is owned by PVH Corp., is collaborating with DJ Khaled to reimagine the classic golf polo.
Building on a legacy of fusing fashion and sport, the duo worked together to combine Hilfiger’s classic and cool American DNA with Khaled’s creative vision, bringing a contemporary twist to golfing apparel.
More from WWD
The collection of polos for men, women and kids will be exclusively available at WeTheBestStore.com and the We The Best flagship in Miami starting Thursday.
“DJ Khaled’s energy is unmatched; he’s a creative force and we share a natural urge to disrupt the status quo,” said Tommy Hilfiger. “Throughout my career, I’ve worked with icons like Lewis Hamilton and Rafael Nadal who provided the inspiration to break conventions as we created collections that blend fashion and sport. This collection continues that legacy as Khaled reinterpreted ’90s colorblocking from his favorite archival pieces to rewrite the codes of golf.”
The Tommy x We The Best polos are crafted of cotton piqué fabric and showcase archive-inspired patterns in the brand’s signature red, white and blue, as well as varsity yellow and green. Details include contrast sleeves, the Tommy flag and We The Best logo. Mesh material is used so they are lightweight, quick-drying and breathable. Prices range from $59.50 for kids to $99.30 for adults.
“Golf is a beautiful game and Tommy is an icon,” said DJ Khaled, the DJ, record producer and record executive. “These polos will inspire me to be the best on the fairway, like Tommy inspires me to be the best in fashion. This collection was about rewriting the golfing mindset and we hit it right down the middle. I can’t wait to go golfing in these.”
All profits from the collaboration will go to the We The Best Foundation, an organization dedicated to enriching the lives of the next generation — from childhood to adulthood. The foundation supports nonprofits and individuals in underserved communities in efforts that aid them toward becoming the best versions of themselves.
Best of WWD