Crystal Palace chairman Steve Parish has turned his back on appearing as an entrepreneur on Dragons' Den ahead of featuring in a single episode of the programme.
The Eagles chairman explained, in quotes attributed to him by the Daily Mirror, that the show required time and commitment that he "couldn't give" ahead of the 15th series of the BBC 2 programme.
He said via a statement: "On reflection, I have come to the conclusion that I couldn't give Dragons' Den the time and commitment the show needs and that the entrepreneurs deserve, therefore I have decided to give up my Dragons' seat to someone else."
Parish has been replaced by Vitabiotics chief executive Tej Lalvani, and will now concentrate solely on his position as the head honcho of Palace's board and off-the-field issues.
Parish had only been announced as one of two new dragons - the other being former banker Jenny Campbell - back in March, with the show's next season due to being aired at some point in the summer.
However, the businessman has now removed himself from that lineup - which includes veteran dragons' stars Deborah Meaden and Peter Jones - and will focus on helping Palace boss Sam Allardyce in his quest to bring new players to Selhurst Park once the 2016/17 campaign ends in a month's time.
Allardyce has virtually led the London-based side to safety after he took charge, following the sacking of Alan Pardew, on December 23, with Palace now lying in 12th position in the Premier League table with 38 points.
Palace won one of Allardyce's first eight matches at the helm but, after the 62-year-old predicted that his team's results would markedly improve from March onwards, has seen his players record six victories in the past nine outings to haul themselves away from the battle to avoid the drop to the Championship.
With the club now likely to remain in England's top flight for the 2017/18 season, Allardyce will instruct Parish to give him the funds necessary to strengthen his squad in the close season.
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