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Tottenham confirm lucrative new shirt sponsor with another deal on the way

Tottenham Hotspur have agreed a new three-year training wear sleeve sponsorship deal and football.london understands the Premier League club are also set to announce a new five-year tech partnership with Salesforce.

Spurs announced on Thursday that they have signed a deal with the digital payment and financial tech giants Ant International which will last three years and see the company's brand Alipay+ become the training wear sleeve partner for both the men's and women's teams.

Ant International will become the club's exclusive "official global payment solutions and digital wallet partner" in order to provide a "seamless payment experience for fans at the stadium and on e-commerce platforms, using payment methods widely used in the Asia-Pacific (APAC) region".

Tottenham chairman Daniel Levy said: "The club and Ant International are fully aligned as we look to deepen connections with our football fans through digital interactions. We shall also be supporting the growth in awareness of the Ant International brand across our extensive global platforms as an elite Premier League club.

"Ant International, together with its ecosystem associates, brings a wealth of experience in digital fan engagement in football following its partnerships during the two most recent UEFA European championships. We are excited to work with them to enhance the digital experience for our fans in-stadium and online - and further engage our fanbase across the APAC region."

football.london also understands Tottenham have agreed a five-year tech partnership with American cloud-based customer relationship management (CRM) company Salesforce.

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The San Francisco-based firm is worth more than $241billion and made an annual revenue of over $36billion in the current year up to July 31. The business opened up new boundaries across the world in providing the ability for support, sales, and marketing teams worldwide to work online via web browsers rather than through software that constantly needed costly upgrading.

Salesforce's CEO, chairman and co-founder Marc Benioff is worth $9.1billion according to Forbes and the 59-year-old invests in numerous tech start-ups.

The new deals for Tottenham with Ant International and Salesforce are expected to be part of a run of further new partnerships agreed by the north London club in the weeks ahead.

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