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Tottenham contacted by Advertising Standards Agency after Arsenal fan complains about club’s stadium claims

Tottenham have been contacted by the Advertising Standards Agency over an advert claiming that their new stadium would be the 'only place to watch Uefa Champions League in London'.

Spurs are yet to move into their new 62,000-seater home and will play their final 'home' group stage game at Wembley Stadium against Inter Milan later this month.

The advert, which ran until June this year, was reported to the ASA by an Arsenal fan and one other complainant. Tottenham have been spared an investigation but have instead been served an 'Advice Notice' by the Agency, advising the club to avoid making claims in future advertising that they cannot fulfil.

No further action will be taken against Tottenham.

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A spokesperson from the ASA told Standard Sport: “We carefully assessed complaints (2) about an outdoor poster ad by Tottenham Hotspur Ltd which stated “The only place to watch UEFA Champions League in London…Time is running out to secure Premium Seats at Spurs’ New Stadium”. The complainants challenged whether the ad was misleading because the building work of the new stadium has not been completed, therefore it is unlikely customers will get a chance to watch Tottenham play in the Champions League at the new stadium.

While we considered there were potential problems under our advertising rules we did not consider the issues raised were so significant as to warrant a full formal investigation. This case was assessed and dealt with via an ‘Advice Notice’.

“In this instance, we contacted Tottenham Hotspur and advised them to avoid making claims in future advertising that they cannot fulfil; to avoid disappointing customers.”

 

After a win against PSV on Tuesday kept their slim hopes alive, Mauricio Pochettino's side will need to beat Inter and then Barcelona to stand a real chance of making the knockout stages and thus having the opportunity to host Champions League football at their new home in the New Year.

However, after further delays were announced last month, relocating all their remaining home Premier League fixtures in 2018 to Wembley, concerns remain over when the north Londoners will be able to move in.