The Ultimate Fighting Championship on Thursday announced an extension to their longtime partnership with Harley-Davidson that will coincide with a live event in the legendary motorcycle manufacturer’s home base of Milwaukee.
“We’re happy to announce we've just continued our partnership with Harley Davidson motorcycles,” UFC president Dana White said in kicking off Thursday’s UFC 158: St-Pierre vs. Diaz pre-fight press conference.
“To celebrate Harley's 110th anniversary over Labor Day weekend, UFC will be going to Harley's hometown for the Hometown Throwdown 2013. We'll be at the Bradley Center in Milwaukee on Saturday, Aug. 31.”
UFC officials later confirmed to MMAWeekly.com that it will be a pay-per-view event, likely dubbed UFC 164.
The UFC and Harley-Davidson have used the Hometown Throwdown promotional angle in the past. Just last year, the Hometown Throwdown was UFC on FX 3: Johnson vs. McCall at the BankAtlantic Center in Sunrise, Fla.
UFC 164 will mark the second trip to Harley-Davidson’s hometown for the fight promotion. UFC on Versus 5, featuring Dan Hardy vs. Chris Lytle, took place at the Bradley Center in August of 2011.
No UFC 164 bouts have been announced yet.