Verizon lands NFL deal to stream Ravens-Jaguars from London

The communications company paid $21 million for the rights.

For a mere $21 million, Verizon has earned the right to stream the Ravens-Jaguars game from London on Sept. 24, The Wall Street Journal reports.

The matchup will be shown on three Verizon-owned platforms: AOL, Complex and go90, the report said. It could also end up on Yahoo if Verizon's pending $4.5 billion deal for that company is finalized.

Yahoo was the NFL's partner the first time it tried a streaming-only broadcast in 2015. The rights to that London-based Jaguars-Bills game went for $15 million.

The NFL sees these deals as a way to evaluate potential strategies for reaching viewers at technology continues to evolve, league executive Vishal Shah told the Journal.

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“Are we reaching incremental audiences? Are we reaching the millennial demo? What we want to continue to learn is who is consuming the live games,” Shah said.

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