For a mere $21 million, Verizon has earned the right to stream the Ravens-Jaguars game from London on Sept. 24, The Wall Street Journal reports.
The matchup will be shown on three Verizon-owned platforms: AOL, Complex and go90, the report said. It could also end up on Yahoo if Verizon's pending $4.5 billion deal for that company is finalized.
Yahoo was the NFL's partner the first time it tried a streaming-only broadcast in 2015. The rights to that London-based Jaguars-Bills game went for $15 million.
The NFL sees these deals as a way to evaluate potential strategies for reaching viewers at technology continues to evolve, league executive Vishal Shah told the Journal.
“Are we reaching incremental audiences? Are we reaching the millennial demo? What we want to continue to learn is who is consuming the live games,” Shah said.