Advertisement

Victoria's Secret Brings Back the Wings in New Campaign

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Victoria's Secret unveiled its "My Wings, My Way" campaign Tuesday, featuring the cast of "The Tour '23," which includes Victoria's Secret greats Adriana Lima and Candice Swanepoel as well as Gigi Hadid, Paloma Elsesser, Ziwe (!) and many more.

Ahead of the debut of "The Tour" on Prime Video on Sept. 26, which follows 20 creatives from four cities around the world — Bogotá, Lagos, London and Tokyo — and features their creations during the star-studded special, this campaign aims to reimagine Victoria's Secret's glamour and its iconic wings.

Each model dons a pair of archival wings that they chose, reflecting their own personal styles and harkening back to the brand's former signature. Photographed by Carlijn Jacobs, the campaign also includes Adwoa Aboah, Lila Moss, Emily Ratajkowski, Winnie Harlow, Hailey Bieber and Julia Fox wearing Victoria's Secret pieces.

In the early stages of its ongoing rebrand, Victoria's Secret laid its Angels to rest in 2021 in favor of the 'VS Collective' — a response to years of criticism over the brand's lack of diversity and maintaining of unrealistic beauty standards. Now, two years have passed and the brand continues to make moves to modernize its marketing and cater to a more diverse audience.

See all the campaign images below.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Tess McMillan for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Taylor Hill for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Guinevere van Seenus for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Gigi Hadid for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Lily Aldridge for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Lila Moss for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Candice Huffine for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Candice Swanepoel for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Valentina Sampaio for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Kayako Higuchi for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Amelia Gray for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Emily Ratajkowski for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Scarlett Costello for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Devyn Garcia for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Quannah Chasinghorse for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Alex Consani for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Abby Champion for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Grace Elizabeth for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Adriana Lima for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Winnie Harlow for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Paloma Elsesser for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Colin Jones for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Alva Claire for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Steph Shiu for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Hailey Bieber for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Julia Fox for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Nyaueth Riam for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Ziwe for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Nyagua Ruea for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Mayowa Nicholas for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Adwoa Aboah for Victoria's Secret.

<p>Photo: Carlijn Jacobs/Courtesy of Victoria's Secret</p>

Photo: Carlijn Jacobs/Courtesy of Victoria's Secret

Imaan Hammam for Victoria's Secret.

Want the latest fashion industry news first? Sign up for our daily newsletter.