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Updated: All the Wellness M&A Deals and Investments in 2023

Updated December 21

As the wellness category continues to boom, investor interest is brewing across major categories, including supplements, real estate and telehealth. Acquisitions, especially in the telehealth and health care space, reflect growing interest and commitment to the overall wellness category.

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Here is a list of all the wellness mergers, acquisitions and investments so far in 2023:

December:

Healthcare marketplace Certainly Health launched and raised $2.3 million led by Pacific 8 Ventures, Y-Combinator and other institutional and angel investors.

November:

Pharmavite, parent company of Nature Made, acquired menopause solutions company Bonafide Health for $425 million

October:

Professional oral care brand Made By Dentists completed a $3.7 million Series A round funded by 450 dentists nationwide. It is also available at 1,800 Target doors nationwide.

Allara, a virtual care platform for women with chronic hormonal conditions, completed a $10 million Series A round led by Google Ventures with participation from Great Oaks Venture Capital, Humbition, Vanterra, Gaingels, and individual investors One Medical founder Tom Lee and angel investor Maggie Sellers.

September:

Non-alcoholic beverage retailer Boisson completed a $5 million bridge round led by Convivialité Ventures and Connect Ventures, following the appointment of Sheetal Aiyer as CEO.

Cortisol-focused supplement brand Rebalance Health closed a $7.37 million Series C, bringing total funding to around $19 million. The round was led by the brand’s cofounder Justin Hai and brought in over 100 additional investors.

Vaginal health test-to-treatment brand Evvy closed a $14 million Series A round led by Left Lane Capital.

August:

Test-to-treatment company Viome closed an $86.5 million Series C round led by Khosla Ventures and Bold Capital. With this, the brand also entered into 200 CVS doors nationwide.

July:

Canyon Ranch received a $150 million investment from New York-based real estate investment trust VICI Properties.

Incontinence care brand Attn: Grace received a $2 million investment led by For Later with participation from Flybridge, Kapor Capital, Portfolia, Ingeborg Investments and Commonwealth. This followed the brand’s May launch into 1,600 Walmart doors.

Femtech company Sonio closed a $14 million Series A round led by Cross Border Impact Ventures and the Elaia funds, OneRagtime with participation from angel investors.

June:

Wellness vending machine company SOS received $7.6M in funding from Wasserman Ventures and Urban Us Capital.

Propolis-centric wellness brand Beekeeper’s Naturals closed a $14 million round co-led by Devonshire Investors and CAVU Consumer Partners, with participation from Vibrant Ventures and Muse Capital.

Fertility tracking company Oova closed a $10.3 million Series A with investors US Fertility, Jefferson Health and Sara Blakely of Spanx.

April:

Biotech company Tally Health, which launched this February, closed a $10 million seed round led by Forerunner Ventures with participation from L Catterton, G9 Ventures and Second Sight Ventures. Major celebrities, including John Legend, Chrissy Teigen, Pedro Pascal, Shonda Rhimes, Kevin Hart, Rich Roll, Whitney Cummings and Zac Efron, have individually invested in the company, as well. This funding will bring Kirsten Green, founding partner of Forerunner Ventures, to the board of directors, expand research and development and update technological integration.

March:

London-based intimate wellness brand Luna Daily, which recently launched at Sephora, closed a $3.6 million seed round. Funding will go towards retail expansion and launching in international markets.

Soula, an AI-based maternity app valued at $3 million, received an undisclosed investment from supermodel and philanthropist Natalia Vodianova.

Tattoo skin care brand Mad Rabbit received a $10 million Series A investment led by Lucas Brand Equity, with participation from Mark Cuban, Acronym Venture Capital and H Venture Partners. Funding will go towards expanding the brand’s professional offerings, building out the team and expanding into retail.

February:

CVS Health Corp. announced it would acquire Oak Street Health Inc., a health care network for older patients, for $10.6 billion.

Cannabis tech firm Alleaves Inc. bought BioTrack, a cannabis software system, from health care software provider Forian Inc. for $30 million.

F45 Training received a $90 million subordinated debt facility led by affiliates of Kennedy Lewis Management LP. The company also named board member Gene Davis as chairman, added Timothy Bernlohr, Lisa Gavales, Steven Scheiwe and Ray Wallander as independent directors of the board and appointed Bob Madore as interim chief financial officer.

January:

Oula, a modern maternity clinic, closed a $19.1 million series A round led by 8VC along with existing investors, including Chelsea Clinton’s venture capital firm Metrodora Ventures, the Female Founders Fund, Collaborative Fund and Alumni Ventures. Oula will expand its offerings to include sonography and additional group support.

Fast facial bar Glowbar closed a $10 million series A round led by Peterson Partners. It plans to double locations, to total 12, by the end of 2023.

Digital and in-person sexual health care provider TBD Health closed a $4.4M seed round led by Tusk Ventures. The company will expand to all 50 states.

Liquid I.V. invested $1.3 million in grants to MAP International, International Rescue Committee and University of California, Los Angeles Sustainable L.A. Grand Challenge to support clean water access.

Kadenwood, a plant-based wellness solution parent company, acquired probiotic and microbiome health brand Probulin.