The Swiss were denied a legitimate goal when Josip Drmic was wrongly ruled to be offside when he scored with 20 minutes remaining when he was clearly on.
The Swiss broke swiftly to the other end with Seferovic slotting the wiiner from a Rodríguez pass to seal an unlikely three points for the European side.
There have now been 31 goals in nine games at this World Cup which is exciting for the fans, but is not of much consolation to Ecuador after being stung so late on.
22' ECUADOR MOVE AHEAD: Ecuador open the scoring with Walter Ayoví throwing over a lovely free-kick for Enner Valencia to head home. What were the Swiss defence doing there?
48' SWITZERLAND DRAW LEVEL: Awful defending by Ecuador. Ricardo Rodríguez throws the corner into the box and Admir Mehmedi rises to nod home. 1-1.
60' BENAGLIO WITH THE SAVE: Montero dashes into the Swiss box. Fires a shot at goal, but that is a solid stop by Diego Benaglio in the Swiss goal.
73' SWISS GOAL WRONGLY RULED OFFSIDE: Drmic has the ball in the net. And he is onside, but a flag has gone up. Poor, poor call as it came off a blue shirt.
84' ECUADOR THREATEN: Michael Arroyo slams a free-kick at goal from distance. Dipped in the air, but Benaglio does enough to keep the ball out.
90+2' SWISS WIN IT AT THE DEATH: Ricardo Rodríguez with the cross for Haris Seferovic to slide the winner into the net. And that will win it for the Swiss two minutes into three added on. Poor defending by the South Americans.
Switzerland posted their highest possession (62.16%) and passing accuracy (87.7%) rates in a World Cup match since 1966.
Ecuador have lost every World Cup match in which they’ve conceded (five games).
Switzerland have failed to keep a clean sheet against South American opposition at the World Cup in six matches.
The Swiss have won their first World Cup match against a South American side at the sixth attempt (D1 L4).
Enner Valencia has scored in each of his last five appearances for Ecuador.
Ecuador have gone six matches in all competitions without keeping a clean sheet.
Admir Mehmedi had been on the pitch for just 121 seconds before scoring for Switzerland.
It’s the first time both teams have scored in any of Switzerland's last 10 World Cup finals matches.
Eight of Switzerland’s last 10 goals at the World Cup have come in the second half.
Xherdan Shaqiri created four chances for his teammates, more than any other player on the pitch.
Did Swiss deserve the win? Probably should have been a draw, but Ecuador paid a heavy price for pushing for the winner so late on. Poor way really to lose the match, but you have to praise the Swiss for going right to the death.
MAN OF THE MATCH
Ricardo Rodríguez (Switzerland) Always a willing runner in supporting his side's attackers. Kept his composure to play provider for the winning goal so late on.
Switzerland: Benaglio 6; Lichtsteiner 7, Von Bergen 7, Djourou 6, Rodriguez 6; Inler 6, Xhaka 6; Behrami 7, Stocker 6, Drmic 6; Shaqiri 7
Ecuador: Dominguez 5; Guagua 6, Erazo 7, Paredes 7, Noboa 6; Montero 7, W. Ayovi 6, Gruezo 6, A. Valencia 7, E. Valencia 7, Caicedo 6
THE MATCH IN A TWEET
- Sports & Recreation
- Ricardo Rodríguez
- Enner Valencia
- Admir Mehmedi
- Haris Seferovic