The Las Vegas Raiders' Carl Nassib could become one of the most recognizable faces in football as brands line up to be associated with the National Football League's first openly gay active player, marketing experts told Reuters on Tuesday. "I'd like to think that the NFL would use him as a standard-bearer to promote sexual equality, racial equality, just generally treating people as equals no matter what your preferences are," said Bob Dorfman, a sports marketing expert at Baker Street Advertising in San Francisco.
US president Joe Biden thanked athletes Carl Nassib and Kumi Yokoyama for coming out as LGBT+ in a heartfelt tweet (22 June).
"To Carl Nassib and Kumi Yokoyama – two prominent, inspiring athletes who came out this week: I’m so proud of your courage," Biden tweeted https://twitter.com/POTUS/status/1407506870181453824 on Tuesday. Nassib's announcement video on Monday, during Pride month, was greeted with support from the NFL and his team, and the 28-year-old took to social media to express his "gratitude and relief."