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In pictures: Federer, Woods, Ronaldo, Messi, Murray and more - the world's 30 most marketable sportsmen and women in the world

  • <p>Sponsors: Nike, Panini, Pepsi, Verizon, Skullcandy, Activision </p>
    1/30

    29= Kyle Irving (Basketball, £9m)

    Sponsors: Nike, Panini, Pepsi, Verizon, Skullcandy, Activision

  • <p>Sponsors: Konami, Adidas, EA, Sony, Footlocker </p>
    2/30

    29= Gareth Bale (Football, £9)

    Sponsors: Konami, Adidas, EA, Sony, Footlocker

  • <p>Sponsors: Fanatics, Adidas, EA, Sony, Foot Locker </p>
    3/30

    24= Stephen Curry (Basketball, £9.8m)

    Sponsors: Fanatics, Adidas, EA, Sony, Foot Locker

  • <p>Sponsors: Nike, Wrangler, P&G, Verizon, Microsoft, Pepsi </p>
    4/30

    24= Drew Brees (American Football, £9.8m)

    Sponsors: Nike, Wrangler, P&G, Verizon, Microsoft, Pepsi

  • <p>Sponsors: FanDuel, Gatorade, Hublot, Li-Ning, Pepperidge Farm </p>
    5/30

    24= Dwayne Wade (Basketballl, £9.8m)

    Sponsors: FanDuel, Gatorade, Hublot, Li-Ning, Pepperidge Farm

  • <p>Burger King, FanFuel, Hublot </p>
    6/30

    24= Floyd Mayweather (Boxing, £9.8m)

    Burger King, FanFuel, Hublot

  • <p>Sponsors: beats, Gatorade, Belk, EA, Under Armour </p>
    7/30

    24= Cam Newton (American Football, £9.8m)

    Sponsors: beats, Gatorade, Belk, EA, Under Armour

  • <p>Sponsors: Adidas, Powerade </p>
    8/30

    23. Derrick Rose (Basketball, £11.5m)

    Sponsors: Adidas, Powerade

  • <p>Sponsors: Head, Jaguar, Standard Life, Under Armour </p>
    9/30

    21= Andy Murray (Tennis, £12.3m)

    Sponsors: Head, Jaguar, Standard Life, Under Armour

  • <p>Sponsors: Nike, Gatorade, Directv, Buick, Fanatic, Papa Johns </p>
    10/30

    21= Peyton Manning (American Football, £12.3m)

    Sponsors: Nike, Gatorade, Directv, Buick, Fanatic, Papa Johns

  • <p>Adidas, New Era, beats, BBVA, Foot Locker </p>
    11/30

    20. James Harden (Basketball, £13.9m)

    Adidas, New Era, beats, BBVA, Foot Locker

  • <p>Sponsors: Nike, Pepsi, Toyota </p>
    12/30

    19. Virat Kohli (Cricket, £14.8m)

    Sponsors: Nike, Pepsi, Toyota

  • <p>Sponsors: Nike, Evian, Head, Netjets, Avon, Porsche </p>
    13/30

    15= Maria Sharapova (Tennis, £16.4m)

    Sponsors: Nike, Evian, Head, Netjets, Avon, Porsche

  • <p>Sponsors: Nike, beats, IBM, Pepsi, Delta, Wilson, Gatorade </p>
    14/30

    15= Serena Williams (Tennis, £16.4m)

    Sponsors: Nike, beats, IBM, Pepsi, Delta, Wilson, Gatorade

  • <p>Sponsors: Puma, Gatorade, Hublot, ANA, Nissan </p>
    15/30

    15= Usain Bolt (Athletics, £16.4m)

    Sponsors: Puma, Gatorade, Hublot, ANA, Nissan

  • <p>Sponsors: Adidas, Wilson, Tag Heuer, Uniqlo, Jaguar, Nissan </p>
    16/30

    15= Kei Nishikori (Tennis, £16.4m)

    Sponsors: Adidas, Wilson, Tag Heuer, Uniqlo, Jaguar, Nissan

  • <p>Sponsors: Nike, Red Bull, Konami, Gillette, Panasonic, Unilever </p>
    17/30

    14. Neymar (Football, £18.9m)

    Sponsors: Nike, Red Bull, Konami, Gillette, Panasonic, Unilever

  • <p>Sponsors: Nike, Panini, Hublot </p>
    18/30

    13. Kobe Bryant (Basketball, £20.5)

    Sponsors: Nike, Panini, Hublot

  • <p>Sponsors: Reebok, Pepsi, Sony </p>
    19/30

    12. MS Dhoni (Cricket, £22.1m)

    Sponsors: Reebok, Pepsi, Sony

  • <p>Sponsors: Adidas, EA, Gatoraid, Audemars Piguet, Gillette, Tata </p>
    20/30

    11. Lionel Messi (Football, £23m)

    Sponsors: Adidas, EA, Gatoraid, Audemars Piguet, Gillette, Tata

  • <p>Sponsors: Nike, Tommy Hilfinger, Babolat, Kia, Telefonica </p>
    21/30

    8= Rafael Nadal (Tennis, £26.2m)

    Sponsors: Nike, Tommy Hilfinger, Babolat, Kia, Telefonica

  • <p>Sponsors: Netjets, Titleist, AT&T, Coke, Rolex, Under Armour </p>
    22/30

    8= Jordan Spieth (Golf, £26.2m)

    Sponsors: Netjets, Titleist, AT&T, Coke, Rolex, Under Armour

  • <p>Sponsors: Nike, Tag Heuer, Herbalife </p>
    23/30

    8= Cristiano Ronaldo (Football, £26.2m)

    Sponsors: Nike, Tag Heuer, Herbalife

  • <p>Sponsors: Adidas, Uniqlo, Head, Seiko, ANZ, Peugot </p>
    24/30

    7. Novak Djokovic (Tennis, £27.9)

    Sponsors: Adidas, Uniqlo, Head, Seiko, ANZ, Peugot

  • <p>Sponsors: Nike, EA, Omega, Upper Deck, Bose, EA </p>
    25/30

    6. Rory McIlroy (Golf, £28.7m)

    Sponsors: Nike, EA, Omega, Upper Deck, Bose, EA

  • <p>Sponsors: Nike, BBVA, beats, 2K Sports, Panini </p>
    26/30

    5. Kevin Durant (Basketball, £29.5)

    Sponsors: Nike, BBVA, beats, 2K Sports, Panini

  • <p>Sponsors: Nike, Rolex, Upper Deck, Hero Motocorp </p>
    27/30

    4. Tiger Woods (Golf, £36.9)

    Sponsors: Nike, Rolex, Upper Deck, Hero Motocorp

  • Federer earned as much as Ronaldo and Messi combined in 2016 while Tiger Woods banked £36m in sponsorship
    28/30

    Federer earned as much as Ronaldo and Messi combined in 2016 while Tiger Woods banked £36m in sponsorship

    Federer earned as much as Ronaldo and Messi combined in 2016 while Tiger Woods banked £36m in sponsorship
  • <p>Sponsors: Upper Deck, Nike , beats, Coke, Kia, Samsung </p>
    29/30

    2. LeBron James (Basketball, £44.3)

    Sponsors: Upper Deck, Nike , beats, Coke, Kia, Samsung

  • <p>Sponsors: Nike, Wilson, Credit Suisse, Mercedez-Benz, Rolex </p>
    30/30

    1. Roger Federer (Tennis, £49.2)

    Sponsors: Nike, Wilson, Credit Suisse, Mercedez-Benz, Rolex

<p>Sponsors: Nike, Panini, Pepsi, Verizon, Skullcandy, Activision </p>
<p>Sponsors: Konami, Adidas, EA, Sony, Footlocker </p>
<p>Sponsors: Fanatics, Adidas, EA, Sony, Foot Locker </p>
<p>Sponsors: Nike, Wrangler, P&G, Verizon, Microsoft, Pepsi </p>
<p>Sponsors: FanDuel, Gatorade, Hublot, Li-Ning, Pepperidge Farm </p>
<p>Burger King, FanFuel, Hublot </p>
<p>Sponsors: beats, Gatorade, Belk, EA, Under Armour </p>
<p>Sponsors: Adidas, Powerade </p>
<p>Sponsors: Head, Jaguar, Standard Life, Under Armour </p>
<p>Sponsors: Nike, Gatorade, Directv, Buick, Fanatic, Papa Johns </p>
<p>Adidas, New Era, beats, BBVA, Foot Locker </p>
<p>Sponsors: Nike, Pepsi, Toyota </p>
<p>Sponsors: Nike, Evian, Head, Netjets, Avon, Porsche </p>
<p>Sponsors: Nike, beats, IBM, Pepsi, Delta, Wilson, Gatorade </p>
<p>Sponsors: Puma, Gatorade, Hublot, ANA, Nissan </p>
<p>Sponsors: Adidas, Wilson, Tag Heuer, Uniqlo, Jaguar, Nissan </p>
<p>Sponsors: Nike, Red Bull, Konami, Gillette, Panasonic, Unilever </p>
<p>Sponsors: Nike, Panini, Hublot </p>
<p>Sponsors: Reebok, Pepsi, Sony </p>
<p>Sponsors: Adidas, EA, Gatoraid, Audemars Piguet, Gillette, Tata </p>
<p>Sponsors: Nike, Tommy Hilfinger, Babolat, Kia, Telefonica </p>
<p>Sponsors: Netjets, Titleist, AT&T, Coke, Rolex, Under Armour </p>
<p>Sponsors: Nike, Tag Heuer, Herbalife </p>
<p>Sponsors: Adidas, Uniqlo, Head, Seiko, ANZ, Peugot </p>
<p>Sponsors: Nike, EA, Omega, Upper Deck, Bose, EA </p>
<p>Sponsors: Nike, BBVA, beats, 2K Sports, Panini </p>
<p>Sponsors: Nike, Rolex, Upper Deck, Hero Motocorp </p>
Federer earned as much as Ronaldo and Messi combined in 2016 while Tiger Woods banked £36m in sponsorship
<p>Sponsors: Upper Deck, Nike , beats, Coke, Kia, Samsung </p>
<p>Sponsors: Nike, Wilson, Credit Suisse, Mercedez-Benz, Rolex </p>
Mark Lawford

Which injured tennis star earns as much as Cristiano Ronaldo and Lionel Messi combined? And how does Kei Nishikori earn the same amount as Usain Bolt, Serena Williams and Maria Sharapova? Researchers at the London School of Marketing have crunched the numbers and found only 3 Brits make the list of the most marketable athletes in the world, while Tiger Woods is still in the top 5 highest-earning sportsmen in the world.