Uber's Bozoma Saint John on brand value, workplace culture and diversity in Silicon Valley.

Yahoo Finance Video

Since assuming the role of Uber’s first Chief Brand Officer, Bozoma Saint John has made it her mission to revitalize the global transportation company, both inside and out. In this episode, Saint John describes her rise from Pepsi to Apple to Uber, the meaning of brand value and the importance of changing the conversation about workplace culture and diversity in Silicon Valley and beyond -- Originally aired: January 9, 2018

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