£370m Aston Villa boost as Chris Heck speaks out
Aston Villa are reportedly hopeful that revenue for the 2024-25 season will reach up to £370m.
The huge figure would be double the £179m which Villa posted for the 2021-22 campaign, according to Sportico.
Speaking with Sportico, Villa's president of business operations Chris Heck said: “Winning is one thing, but being ready to capitalize on it is another.
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“This was a business that didn’t realise its potential. We think we can build this club to be one of the best in the world.”
Villa qualified for the Champions League for this season and have made around £75m from the competition so far.
Those earnings includes gate receipts and income from UEFA's newly created value pillar on top of the £42m which the club will be awarded in prize money.
Villa have earned around £42m in prize money and £15m in gate receipts from their league phase fixtures.
They earned an additional £16m from UEFA's value pillar, which combines the market pool and coefficients to distribute money to clubs as shaped by the size of their domestic TV deal and historic performances in Europe.
Sportico claim that gate revenue at Villa Park has jumped from around £1.2m per game to £2.2m million over the past three years.
It is also suggested that the combined value of Villa’s commercial deals - including the likes of adidas and Betano - are worth around £47m.
Villa are yet to announce their 2023-24 results, but Sportico report that Heck believes the club will be cash flow positive this season.