Antony’s print-outs, Alexis Sanchez’s piano: The worst unveilings ever
Say what you like about the modern Manchester United, but they remain world leaders in one important category: player-value depreciation. Want a once-desirable footballer reduced in value to near-worthlessness? Send them to Old Trafford and marvel at United’s miraculous ability to turn promise into a quiet loan move to a La Liga also-ran.
That is the fate of Antony, an £84 million (not a typo) signing as recently as 2022, now shipped off to Real Betis as one of the worst buys in Premier League history. His time at Old Trafford will be remembered for a second season of just one goal and one assist, a woeful miss against Southampton earlier this month and goading the players of Coventry City after United bravely triumphed against them on penalties in an FA Cup semi-final, with a huge assist from VAR. You know, all the good stuff.
As such you would imagine any club signing him would do so as quietly as possible. No such luck for Antony, presumably seeking to rebuild his career to some degree, as many have away from the United talent vortex. Of course all new signings now require some sort of social-media introduction, but would it have killed Betis to go with the uncomplicated scarf-raising photograph? Apparently so.
Instead they posted a puzzlingly lo-fi video in which Anthony waited patiently behind some A4 print-outs of his own face at various points during his career, before announcing “aqui estoy yo”.
That’s “here I am” in Spanish, recorded at a volume which will come as quite a shock if you had turned up your phone confused about how quietly the video starts.
Tough to unpick the concept here. The pictures of Antony are flopping around and wobbling, occasionally (spoiler alert) showing that IRL Antony is indeed aqui just behind them. No time for a take two? Seemingly not, the Betis rondo waits for no man.
This comes as something of a shock in an era of extremely polished unveiling videos, although does it deserve a place on the Mount Rushmore of similar terrible efforts? Only you (and your fellow Telegraph readers) can decide.
Aaron Hickey to Bologna
✍️ | UFFICIALE!
Aaron Hickey è un nuovo giocatore del Bologna ❤️💙
𝗛𝗘'𝗦 𝗛𝗘𝗥𝗘 𝗔𝗡𝗗 𝗛𝗘'𝗦 𝗥𝗘𝗔𝗟 🏴
#WeAreOne pic.twitter.com/UKXAa4gd9m— Bologna FC 1909 (@Bolognafc1909) September 24, 2020
The highlands, moody monochrome, some bagpipes. So far, so unimaginative whisky advert. Then a toy dinosaur, presumably meant to signify the Loch Ness monster, and Hickey in a vest, speaking with all of the enthusiasm of a hostage insisting that his captors are treating him well.
Jesús Navas to Sevilla
Took that hostage idea and ran with it.
Josh Tymon to Stoke
👀 @JoshuaTymon signs a five-year deal with #SCFC#WelcomeJosh 👍 pic.twitter.com/Unx4RY7v3K
— Stoke City FC (@stokecity) July 5, 2017
Attempting to capitalise on social-media transfer mania by either aping or mocking their fans’ growing frustration about a lack of signings. We see an unnamed figure imploring the club to sign someone on Twitter. Only it’s the club’s official social-media account tweeting it. But who is doing the tweeting? And more to the point: why? It’s Josh Tymon of course, that central defender from Hull City. Sign someone else!
Jude Bellingham to Borussia Dortmund
Just do not ask footballers to sing. Did we learn nothing from Diamond Lights?
Patrik Schick to Roma
🐵💻🦁👑🇨🇿🕶🦁🎶🐐 #Schick #ASRoma pic.twitter.com/JAIvKGYS7P
— AS Roma English (@ASRomaEN) August 29, 2017
Absolutely no idea.
Alexis Sánchez to Man Utd
🎹 Ladies and gentlemen, please take your seats. Introducing #Alexis7…#GGMU #MUFC @Alexis_Sanchez pic.twitter.com/t9RIIx4mE4
— Manchester United (@ManUtd) January 22, 2018
Of course part of the reason why Antony’s video has been greeted with mickey-taking is the awful time he has had at Old Trafford. This can work both ways. When Alexis Sánchez arrived at Manchester United it was seen as a great coup. Now that we know how that panned out, this generously-budgeted video looks like as big a waste of money as his salary.