Sol Campbell has poked fun at Tottenham Hotspur’s relative lack of trophies in a “tongue-in-cheek” viral new advert about his hugely controversial move to rivals Arsenal.

The Arsenal ‘Invincible’ moved from Spurs on a free transfer under the Bosman ruling in 2001 after his contract had run down. He had graduated through Tottenham’s youth system before winning two Premier League titles, two FA Cups and scoring in the Champions League final for his new club.

In an advert for Google’s Pixel phones, the now 50-year-old Campbell is initially pictured in a white jumper and says: ‘It’s that time of year again….” He then reveals a red sweater while adding: “A time when people start to wonder if the grass might be greener. Whether they should switch sides and change allegiances. Take it from me, big moves pay off.”

The line about “big moves” is accompanied by him dusting down a trophy in a room surrounded by silverware. “Sure, people will have opinions but who cares what people think,” he goes on. “Of course you can stay with them another year but is anything really going to change? Doesn’t look like it to me. So if you’re thinking about transferring this January, I say go for it! It’s not like you’re doing anything outrageous. You’re just switching to something much, much better... the Google Pixel!”

Arsenal had famously kept Campbell’s signing secret, with reporters expecting to see Richard Wright unveiled as their new goalkeeper. Campbell was repeatedly abused by fans during subsequent matches against Tottenham – which included even death threats – and says that random abuse has continued even into retirement. “I don’t think people realise how hurtful the hate and vitriol is to me,” he said.

Campbell has addressed the move – and the advert – in several interviews this week. He has said that he would make the same move again as a young player wanting to win trophies but that he hopes Tottenham fans can now move on.

“Working with Google Pixel ahead of the north London derby this week has been great,” he said. “I had lots of fun doing it, I filmed for nine hours, it’s a good tongue-in-cheek advert. I wouldn’t say I had reservations about doing it, but all I’d say is it is a long time ago, let it go guys.”

The advert follows others which have made light of infamous football incidents, notably Gareth Southgate and Pizza Hut and numerous risque Paddy Power efforts.