Aston Villa announce 'significant Villa Park redevelopment' plan
Aston Villa have announced plans to regenerate the North Grounds area of Villa Park, including a new fan experience zone.
Expected to go live Christmas 2025, the new project includes the launch of The Warehouse, a new multi-use venue set to become a centrepiece of the matchday experience and a hub for year-round entertainment, along with a new ticketing office, improved plaza in the North Grounds, and expanded footprint of the club shop.
On a matchday The Warehouse will become the largest beer hall in the Premier League – a vibrant space to connect, enjoy a pint, and soak in pre-match excitement with state-of-the-art LED lights and flat-screen TVs. Access will be free for ticketed supporters on matchdays.
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Outside of matchdays, Villa say The Warehouse will transform into the Midlands’ premier concert venue and event space. The 3,500-seater venue will host world-class performances, from live music and sporting events to community activities.
Completing the vision is an expanded plaza in the North Grounds, designed to amplify the matchday atmosphere. This space will host player receptions that will be bigger than ever before. The plaza will connect Villa Park stadium with The Warehouse and the new club shop that opened earlier this season.
Chris Heck, president of business operations, said: “This is a transformational project, well on its way to completion for next season. We want to create the best matchday experience possible in the Premier League, so we’re giving our fans an open space to do what fans do best–come together to celebrate the players, the game and the lifeblood of this community.
"And the strategic decision to utilise this space as a world-class entertainment venue adds another pivotal piece to climbing the financial fair play mountain. Everything we do is designed to make this Club one of the best in the world, on and off the pitch.”
