Aston Villa mega store update as Bullring location revealed
Aston Villa's new mega store in Birmingham's Bullring shopping centre is taking shape ahead of its opening in May.
Located on Bullring's Lower Level East, the 10,000 square feet store is next to Selfridges and it's one of the first stores seen through the Bullring's entrance opposite Moor Street Station.
It will be spread across two floors and showcase a mix of Villa and adidas merchandise, including footwear and lifestyle collections
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The store will also offer on-site personalisation where customers can customise their purchases of Villa merchandise.
Paul O'Brien, director of leasing and commercialisation at Hammerson, said: "Aston Villa’s new store coming to Bullring is a great example of Hammerson’s occupier mix strategy, delivering best-in-class spaces that are exciting and unique in equal measure.
"The one-of-a-kind retail experience from this historic football club points to the quality we are successfully driving across our portfolio, and aligns with our commitment to keep Bullring’s visitors engaged and coming back."
Great to see Aston Villa's presence in the Bullring. The new store, which will span 10,000 square feet, is due to open in May.
Located next to Selfridges, it's the first store you'll see walking through the Bullring entrance opposite Moor Street Station.#AVFC pic.twitter.com/bDNqOSCPGB— John Townley (@johntownley11) March 7, 2025
Chris Heck, president of business operations at Villa added: “Bullring is, without a doubt, the best possible location to launch this flagship Aston Villa store.
"As the most iconic destination in our city, Bullring boasts a vibrant sportswear and football culture, making it the perfect fit. This store will mean we can connect with our fans and the broader Birmingham football community in a truly unique way."
