Bookmakers are constantly looking for ways to entice new customers and keep existing ones, often through ongoing promotions. One of the most popular promotions offered by betting sites is best odds guaranteed (BOG).

We’ve compiled a guide to best odds guaranteed, including how it works, where you can find this promotion, and a list of top best odds guaranteed bookmakers.

What is best odds guaranteed? 

Best odds guaranteed ensures that, if a bettor places a bet on a horse at a specific price, but the starting price (SP) is larger, the betting site will pay out at the better odds.

For example, if a bettor places a bet on a horse at 4/1, but the horse’s SP is 5/1, they will be paid out at the better price of 5/1.

Top 5 best odds guaranteed betting sites 

Below, we have ranked the best betting sites for best odds guaranteed.

1. Bet365 best odds guaranteed

Bet365 apply best odds guaranteed to all UK and Irish horse racing, with the offer availabe from 8am every day.

In addition to BOG, Bet365 regularly has the top industry prices, produces daily bet boosts for a range of UK, Irish and international races and offers each-way extra, where bettors pick their place terms.

The Bet365 bonus code also offers new customers £30 in free bets for signing up, depositing £10 and betting £10 online.

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2. BetVictor best odds guaranteed

BetVictor offers BOG on UK and Irish horse races from 9am on race day.

BetVictor offer cash refunds on all UK and Irish races should your horse be deemed to have lost at the very start of the race.

BetVictor offer a range of welcome bonuses for new customers. This includes the BetVictor bonus code promotion that provides new customers with £40 in bonuses after signing up and betting £20 on the sportsbook.

3. Unibet best odds guaranteed

Unibet’s best odds guaranteed offer applies to all UK and Irish horse races and is available from a joint-best time of 8am the day of the race.

This bookie offers a great all round package to racing bettors that includes a Unibet sign up offer worth £40 in free bets, as well as daily price boosts, extra place races and money back specials.

Unibet also run an accumulator offer whereby bettors can get a profit boost on any winning racing acca bets.

4. Betway best odds guaranteed

Betway offers guaranteed best odds on all UK and Irish horse racing from 9am daily. They have some solid racing offers, including a free bets club with bettors able to claim £10 in free bets each week when they wager £25 on racing multiples.

There’s also the free-to-play ‘4 to Win’ prediction game where punters have to pick the four winners of that day’s chosen races to win £1,000.

Live streaming of UK, Irish and a large number of international races is also available.

The Betway sign up offer also allows new customers to claim a £30 matched acca and 100 free spins on its slot site. ​

5. Fafabet best odds guaranteed

Fafabet are one of a handful of new betting sites to offer best odds guaranteed, available on all UK and Irish races from 8.30am on race day.

Other racing offers from Fafabet include money back specials on with their second to the favourite promotion, while they also offer a refund on select races if your horse is beaten by a length.

New customers can use the Fafabet welcome offer to claim up to £50 in free bets to wager on racing should they choose, while Fafabet will also boost the odds on several races each day.

Best new betting sites for best odds guaranteed

While most new betting sites don’t offer best odds guaranteed, there are some that do. Below are our picks for the best new betting sites with best odds guaranteed.

1. TalkSport Bet best odds guaranteed

TalkSport Bet is one of the newest best odds guaranteed bookmakers, with the offers available on UK and Irish horse races on both singles and multiple bets from 9am each day.

TalkSport Bet offers Neil’s Reels, where bettors who have wagered £10 or more on racing that day can play for a chance to win free bets. They also offer money back in cash if your horses lose at the start of a race.

TalkSport Bet has one of the highest-rated betting apps available, but it is let down slightly by the poor range of sign-up offers, though customers can use the TalkSport Bet sign up offer to claim up to £40 in free football bets.

2. BetMGM best odds guaranteed

BetMGM runs regular free bet offers and hands out seven profit boost tokens each week for wagering on racing.

They also offer guaranteed best odds on UK & Irish horse racing and greyhounds, although are slightly let down by only making the offer available from 11am each day.

BetMGM offer one of the best welcome offers on the market that allows customers to claim £40 in free bets. Using the BetMGM sign up offer, all you have to do is bet £10 on a sports market with odds of evens or greater.

3. LiveScore Bet best odds guaranteed

LiveScore Bet run their best odds guaranteed offer from 10am each day, covering all UK and Irish races that day.

Punters can also enjoy money-back races and extra place races each day, while the offers live streams of all their best odds guaranteed races.

There’s also a £5 free accumulator available each week, although this particular new best odds guaranteed bookie loses a few marks due to the LiveScore Bet sign up offer of bet £10 get £30 in free bets not being eligible entirely on racing.

4. PlanetSport Bet best odds guaranteed

PlanetSport Bet offers best odds guaranteed on all UK and Irish races from 10am every day.

Punters can also enjoy a £10 free bet for every 10 bets they place, a profit boost on any winning racing accumulators and the option to live stream races.

PlanetSport also run various daily racing specials, including money-back offers, free bet promos and boosted odds on selected runners.

Best odds guaranteed on greyhounds

While best odds guaranteed is mainly limited to horse racing, some bookmakers do extend the offer to cover greyhound racing too.

1. BetGoodwin best odds guaranteed

BetGoodwin pride themselves on their horse racing and greyhound coverage, as well as the fact that best odds guaranteed are offered on every UK and Irish greyhound race each day. The offer goes live at 10am on race day.

Greyhound fans can get their stake back as a free bet up to £25 if their dog is beaten by a short head in any UK or Irish race.

New customers can also use the BetGoodwin welcome offer, which provides users with 50 per cent of their first day losses back up to £25.

2. Bet365 best odds guaranteed

Bet365 extends their best odds guaranteed offer to UK and Irish greyhound racing, ensuring that greyhound bettors get the best price. Bettors can take advantage of the offer from 8am each day and then watch their selections run via Bet365’s excellent live streaming service.

3. BetUK best odds guaranteed

With BetUK, greyhound fans can enjoy competitive prices and live streams on BetUK’s desktop site and app. New customers can also unlock the BetUK sign up offer by betting on greyhound racing.

Best odds guaranteed times

Be sure to check the best odds guaranteed times table below to see when best odds guaranteed bookies will be running the offer from each day.

Benefits of best odds guaranteed 

In this section, we have briefly outlined the main benefits of best odds guaranteed for bettors.

Security of higher payouts: If the odds improve after the bet is placed, the bettor benefits from the better odds without having to do anything.

Risk reduction: BOG eliminates the fear of betting too early and missing out on potentially better odds.

Accumulator boost: In most cases, the best odds guaranteed offer covers both singles and bets placed as part of a multiple.

Responsible gambling 

Remember that gambling is only a form of entertainment, not a way to make money.

If necessary, you can make use of responsible gambling tools offered by safe betting sites, such as self-assessment calculators, deposit limits, loss limits, self-exclusion and time-outs.

Should you wish to seek help for gambling-related issues, there are several charities and healthcare providers who offer support and information:

• NHS Help

• GambleAware

• Gamblers Anonymous

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