Premier League executives 'celebrating' losing £105m over three years is a 'bizarre notion'.

That is the verdict of Brighton CEO Paul Barber, who has been speaking just a few months after Aston Villa failed in a bid to raise the PSR limit to £135m. Barber previously said that the prospect of 'arguing about wanting to lose more money' was 'not one that any of us should sign up to'.

Liverpool chief Billy Hogan was among those who 'did not see the sense' in increasing the allowance, but football finance expert Kieran Maguire has long argued that the failure of the rules to keep pace with inflation has hit owners at clubs like Newcastle United 'hardest' because the Magpies have had a huge revenge gap to bridge on the established order since the club's takeover in 2021.

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Clubs are currently trialling new squad cost controls and top to bottom anchoring in shadow, but top-flight sides are still limited to losses of £105m over a rolling three-year period this season. As far as Barber is concerned, the Premier League have to strike a balance between 'not killing our golden goose' but, also, 'not constantly chasing even bigger spends'.

"For too long we have patted ourselves on the back for only losing £105m every three years," he told Sky Sports ahead of the Premier League confirming no clubs had been charged for breaching the rules last season. "It's a bizarre notion, isn't it? That we, as business executives, should celebrate only losing £105m over three years.

"The idea is that we can, somehow, create a new set of rules to make clubs not only more sustainable but also profitable. We have been fortunate in the last couple of years that we have been profitable, but that's because we have traded well. It could be in the next two or three years that we don't trade as well or we don't have significant assets that we can or want to sell and, therefore, our own position can turn very quickly.

"What we don't want to do is have an environment where clubs are constantly threatened because they're overspending and they can't actually keep up revenue wise with what they're spending."