Having been without a major overseas tour for the past two summers, Everton will head to the United States in preparation for the 2025/26 campaign.

The Toffees announced on Sunday that they would be taking part in the Premier League’s ‘Summer Series’, with David Moyes’ men taking in three games in the U.S. during a nine-day stint between July 26 and August 3.

Everton will take on Bournemouth at the Met Life Stadium in East Rutherford, New Jersey, on Saturday, July 26, before a clash with West Ham United at Soldier Field, Chicago, four days later. The trip will conclude with a game against Manchester United at the Mercedes-Benz Stadium in Atlanta on August 3.

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The last two summers have been low key for Everton, in part due to the tumult that was occurring behind the scenes, while former boss Sean Dyche’s desire to give the side the best chance of focus ahead of what was anticipated to be a campaign of significant challenge led to brief trips to Nyon, Switzerland, and Sligo, Ireland in 2023/23 and 2024/25.

The club was last in the U.S. back in the summer of 2022 when they took in games in Baltimore, Maryland, and Saint Paul, Minnesota. At the time, the club was the subject of a potential takeover bid by the Kaminski Group, while the following year it was subject to an ongoing bid by the doomed 777 Partners to take control.

This summer the mindset of Everton heading Stateside will be altogether different, not only from a playing perspective but also from a commercial and brand one too.

Barring a catastrophic sequence of events the likes of which we haven’t seen in the Premier League before, Everton will be playing top tier football once more again next season, able to take to the field in their new 52,888-seater stadium at Bramley-Moore Dock as a member of English football’s elite 20 teams. That is impactful on and off the pitch.

Having been taken over by an American firm, The Friedkin Group, the Toffees will head into next season on a much sounder financial footing, something aided by the recent debt restructuring around the stadium that will save the club ‘tens of millions’ per year.

While for the past two summers the focus may have been on just surviving, where cash flow was low and the ability to add in the transfer window limited, this summer Everton will head to three major U.S. markets and be able to project a far more healthy glow.

The value of pre-season tours varies on a club-by-club basis, but sums of between £5million and £15million can be derived from such tours depending on activity, the amount of games and the revenue sharing in place.

For Everton, what it will offer them the chance to do will be to not only connect with their North American fans, both existing and new, growing the brand at a key time in a core market as the U.S. gears itself up for both the FIFA Club World Cup this summer, and also the World Cup in the summer of 2026, but also project a strong proposition to would-be commercial partners.

As a club with a new stadium, with naming rights still up for grabs, there is far more sponsorship inventory for them to sell than they have ever had before, and bringing the brand to American soil at a key time will be an important tool for the club as it looks to increase commercial revenues and start to make the most of the new opportunities that they have.

Everton have a connection with the U.S. market dating back some time, with prominent USMNT figures such as Tim Howard, Landon Donovan and Brian McBride having all played for the club. In a sports market where fans value their athletes breaking through at an elite level, evidenced by the fandom that follows Christian Pulisic around, having those tentpoles in terms of a relationship with U.S. ‘soccer’ fans is helpful.

It is a pre-season tour that will take place against the backdrop of excitement and hope around Everton’s future, and with American owners who know the market, that could be a valuable tool in their commercial arsenal, and that could make it a valuable trip for aiming for real growth.