Jesse Lingard's career in football is often remembered for his spell at Manchester United between 2015 and 2022. Now, at 32, the Warrington-born midfielder plies his trade in South Korea with FC Seoul.

The former England international moved to Asia 12 months ago and he has since played 26 games, scoring six and assisting three. Off-the-field, he continues to be active on social media sharing jokes with teammates - just as he did with the likes of Marcus Rashford and Paul Pogba.

However, the brand 'Jesse Lingard' is no longer the one it once was. Reports in January claimed the 32-year-old had been forced to fold his once-popular fashion brand 'JLINGZ' after almost £300,000 worth of debt was built.

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The Sun have claimed that 'JLINGZ' placed the company into voluntary liquidation after the latest accounts lodged with Companies House showed the firm sat at £276,883 in the red. The report even suggested that the brand had been in a similar position since its inception six-and-a-half years ago.

Lingard applied for trademarks to cover clothing, footwear, headgear and his JL symbol goal celebration before the 2018 World Cup. He went on to showcase the celebration in Russia after scoring in the win against Panama.

Chief Business of Football writer at Reach PLC, Dave Powell, provides an insight into why Lingard's external ventures may have failed to live up to the excitement

“Fashion notoriously runs in seasons, and the popularity of brands can be extremely volatile," Powell said.

“When Lingard applied for trademarks to cover clothing, footwear, headgear and his ‘JLingz’ celebration, he was doing so when he was an important player for Manchester United and England, with the launch of the company coming off the back of his popularity, as well as his appearances in the 2018 World Cup where he was a starter for the Three Lions as they reached the semi-final.

“But success of fashion brands that are launched by famous faces is predicated on the fame and popularity of those individuals remaining to boost sales. A look at the glass fragrance cabinet in B&M Bargains will give you an idea as to celebrities that haven’t managed to maintain an ascent.

“Lingard’s drop in form for club and countries means that he has seen his career at the summit drift, most recently playing in South Korea’s K-League 1 for FC Seoul.

“Getting further out of the public eye and not being at his peak anymore, allied with a lack of brand awareness from a marketing standpoint, means that it isn’t a great surprise that the venture has failed and the decision taken to wind the company up.

“Of the near £300,000 of creditors detailed in the 2023 micro accounts, included in that was an unsecured, interest-free loan, repayable on demand, from what is likely Lingard himself.”