'Game changer' - Birmingham City owners Knighthead strike new deal as Tom Wagner speaks
Birmingham City's owners Knighthead Capital Management have confirmed that they've entered into a partnership with NASCAR team Legacy Motor Club - something the stock car specialists describe as 'game changing'.
Knighthead bought Blues from Trillion Trophy Asia in the summer of 2023 and have ploughed millions into the club on the pitch and away from it, in the form of training ground and stadium upgrades. They've committed to spending billions more, with the new Sports Quarter set to be completed within five years.
Knighthead have a history of investing and partnering with various teams and companies across various industries, including HERTZ, JOTA Racing and Revology Cars, as well as Blues which they are 18 months into the project of. Now, they'll work with Legacy MC, who are newly owned by legend of the sport Jimmie Johnson and backed by ambassador and fellow legend Richard Petty.
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"We are thrilled to partner with Jimmie Johnson and LEGACY MC. NASCAR’s rich history and LEGACY MC’s ambition and innovation make it a unique opportunity," Knighthead chief and Blues chairman Tom Wagner said. "We're thrilled to collaborate with Jimmie and [CEO] Cal [Wells] to drive the team forward - both on the track and within the wider racing community.”
Johnson himself added: "The partnership with Knighthead is a game-changer for LEGACY MC. Their expertise in navigating complex investment opportunities and success in sports will provide LEGACY MC with the resources and guidance needed to push for championships and solidify our place in NASCAR for years to come.
"Having Knighthead on board will not only strengthen our racing efforts but also enhance the fan experience and expand our reach in the global motorsports ecosystem, not limited to NASCAR.”