Hollywood owners have revived Wrexham AFC - but ticketing fiasco is threatening the fairytale
Wrexham AFC have been accused of lacking festive spirit following a ticketing decision which supporters say will leave them out of pocket.
The move to release tickets for the Hollywood-owned club’s remaining home games this season in batches of three rather than individually might seem trivial on the face of it.
However, loyal fans feeling the pinch after Christmas are feeling aggrieved by the fact seats for three upcoming matches went on sale together at short notice yesterday, and it’s understandable.
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A family of four wanting to sit together in the temporary Kop stand would need to fork out anywhere between £180 and £198 to secure tickets for the trio of games, which include a crunch tie against League One promotion rivals Birmingham City.
There’s an argument that people could pick and choose which fixtures to attend, but most will be keen to do all of them, with the demand for Wrexham tickets still very high.
One supporter on social media revealed he and his daughter would now be unable to attend all three games due to the combined cost of around £100, leaving him with “one very disappointed little girl”.
The decision feels like a misstep from the club, coming shortly after it was forced to scrap a controversial fan zone charge at the Racecourse following a backlash from its faithful fanbase.
Ryan Reynolds and Rob McElhenney have worked wonders at Wrexham since buying the club in February 2021.
The two actors have invested heavily to achieve success, helping their team climb from the National League to League One in a short space of time.
With Phil Parkinson’s side currently chasing a third successive promotion, the pair have also created plenty of goodwill by giving money to worthy causes and using the Welcome to Wrexham documentary as a vehicle to boost the local economy.
However, it occasionally feels like decisions made by the club’s higher-ups are out of sync with the owners’ laudable actions.
There are now calls for Reynolds and McElhenney to take action to resolve the current ticketing fiasco, and with good cause.
When the duo first took over, they shared a mission statement setting out their main goals as co-owners.
One of the key guiding principles was to “reinforce the values, traditions and legacy of this community.”
Meanwhile, they also made a promise to “commit to transparent decision making with regular and open communication”.
The club has arguably fallen short in both of these areas with these latest ticketing arrangements. The fiery response to the move from supporters on social media suggests it’s hardly in keeping with the community’s values.
While there’s no such thing as a typical Wrexham fan - especially now it has legions of overseas fans - the city has a traditionally working class demographic.
This has been recognised by the club after it recently redoubled its efforts to help the thousands of local children living in poverty through the work of the Wrexham AFC Foundation.
Limiting the ability of supporters to budget for tickets would therefore be a backwards step.
Likewise, the announcement of the new ticketing arrangements came with little to no explanation from the club beyond the fact it was designed to “improve the efficiency of our ticketing process”. This is hardly in keeping with transparent decision making.
Of course, it’s not too late for Wrexham to reconsider this unpopular move and show that it's willing to listen to the fanbase.
Keeping supporters at the heart of the plans is an absolute must if Reynolds and McElhenney want the feel good factor to continue.