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Hull KR chief executive reveals future European plans with new city name dropped

Supporters enjoy the fan zone during Hull KR's Amsterdam Challenge.
-Credit:Reach Publishing Services Limited


Hull KR chief executive Paul Lakin has heralded the success of the club's Amsterdam Challenge - and confirmed they will be back next year. Rovers made history as they took their pre-season fixture on the road, with the 2,715 attendance making the game the best-attended in the history of the Netherlands.

Crucially, the game has been a commercial success for the club and with the club also having a heavy presence in the local community, they now hope to further establish their roots in the city moving forward.

Rovers have a five-year partnership to take a pre-season game on the road and have the option to head elsewhere. However, Lakin confirmed they would be remaining where they are for now.

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"It's been a great weekend for the fans who have come in on the ferries or the planes in the last 48 hours," Lakin said. "This is for the fans really, it's a different way to be part of the club.

"We're not looking for the next Mikey Lewis but it would be nice to build a fanbase over here. Ultimately, it's a great matchday experience and we want to help create that and there's also commercial reasons. We've got very strong sponsorship to come out here, and certain companies have really backed us.

"This is the first year of hopefully five, that's the plan. We're always looking to upscale but initially with the work we have done in the communities, it would be wrong to go elsewhere next year. So we'll be back here next year and then we'll go from there. We could go to Dublin, we could go anywhere we wanted really. But I don't want the work the foundation has done to be left behind. We need to build on it."

Looking further ahead, Lakin admitted an ultimate end goal would be a Netherlands-based team in the RFL league structure. Rovers hope to leave a rugby league legacy in the country and that started last week, with over 1,000 children coached by the foundation.

"Immense pride if that happened, it would be fair to say there's a few years for that to happen. But you know what, they love it, the number of local supporters we've had here has been fantastic."